Institutional video: planning, budgeting, production and evaluation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif.
Wadsworth
1991
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 295 S. Ill., graph. Darst. |
| ISBN: | 053412786X |
Staff View
MARC
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| 245 | 1 | 0 | |a Institutional video |b planning, budgeting, production and evaluation |c Carl Hausman |
| 264 | 1 | |a Belmont, Calif. |b Wadsworth |c 1991 | |
| 300 | |a IX, 295 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Industrial television | |
| 650 | 4 | |a Television in management | |
| 650 | 4 | |a Video recordings |x Production and direction | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
PART 1
INSTITUTIONAL VIDEO:
USERS AND THEIR GOALS
CHAPTER 1
WHO USES VIDEO — AND WHY? 3
The New Players in Television: Business and Education 4
Why Institutional Video Is Growing 4 / Success Stories: How Television Has Paid Off 5
Video at Work 7
Types of Productions 7 / Video s Place in Industry: Some Weaknesses 8
The Emerging Specialist in Institutional Video 9
The People of Institutional Video 10/ Typical Job Structures 10/ Required Background and
Qualifications 11 /A Career in Institutional Video: The Surprising Facts and Figures 11
Summary 14 / Exercises 15 / Notes 15
CHAPTER 2
THE VIDEO DEPARTMENT 17
The Workings of a Video Department 18
Typical Structures 18 / Typical Lines of Responsibility 19 /
Video and the Corporate Pecking Order 23
How the Video Department Interacts with Inside Specialists 24
An Idea from Conception through Production 25 / What the Program Is Supposed
to Accomplish 251 Determining the Feasibility of a Program 28
How the Video Department Interacts with Outside Vendors 29
Dealing with Rental Houses 29 / Subcontracting with Independent
Production Firms 30 / Working with Free Lancers 31
Summary 32 / Exercises 33 / Notes 34
ix
j
CONTENTS ;
PARTS j
PLANNING THE VIDEO PROGRAM !
j
CHAPTER3 |
ANALYSIS AND DESIGN 37 I
Feasibility 37
Strengths ofVideo 38 /Weaknesses ofVideo 39/
Checklist: Does Video Suit the Job at Hand? 41 [
Analysis 44 ¦
Identifying a Need 44 / Discovering Resources 46 / Gauging the Intended Effect 41
Initial Program Design 48
Program Format 48 /Methods of Gathering Information 50 /
Understanding and Communicating Unfamiliar Ideas 51
Summary 53 / Exercises 54 / Notes 54
CHAPTER 4
ESSENTIALS OF VIDEO INSTRUCTION 56
How People Learn 57 *
Retaining and Recalling Information 57 / Reaching and ¦
Involving a Viewer 58 /Attention Span 59
Design of an Instructional Program 60
Keying the Presentation 60 /Introducing the Topic 61 /Presenting the
Information 61 /Reviewing the Information 61 / Demonstrating and Testing 62
Evaluation of Instructional Video 62
Clarification of Roles 63 /Levels of Understanding 63 /Accuracy of the Message 64
Summary 65 / Exercises 65 / Notes 66
CHAPTER 5
SCRIPTING 68
Writing for Television: The Fundamentals 69
Writing for the Eye 69 / Writing for the Ear 11 /
Thinking beyond the Boundaries of Print Communications 12
CONTENTS
Mechanics of Scriptwriting 73
Layout of a Typical Script 73 / Construction of
Storyboards and Treatments 80 / Technical Instructions 81
Aesthetics of Scriptwriting 84
Examples of Effective Communication 85 / Uses of Drama
and Suspense 91 / Verisimilitude 92 / Characterization 92
Summary 93 / Exercises 93 / Notes 94
CHAPTER 6
BUDGETING 95
A Primer on Budgets 96
The Building Blocks of a Budget 97 / Budgetary
Vocabulary 98 / Layout of a Project Budget 100
How Budgets Are Drawn Up 103
Planning for Expenses 105 /Methods of Estimation 106/
Arrangements for Calculating Billing and Production Costs 107
Budgetary Management 109
Controlling Personnel and Equipment Costs 109/
Sources of Funding 110/How to Explain Costs to Management 111
Summary 112/ Exercise 113/ Notes 114
CHAPTER 7
EVALUATION AND MEASUREMENT 115
Why Measure and Evaluate? 116
Evaluation and Measurement in Communications 116 /A Problem with Evaluation 117
Instruments for Measurement and Evaluation 118
Cautionary Notes 118 / Resources 119 / Types of Instruments 120
Using Evaluation Tools in Institutional Video 125
Preproduction Evaluation 125 / Midproduction Evaluation 126/
Postproduction Evaluation 1271 The Overall Evaluation Strategy 128
Summary 128 / Exercises 129 / Notes 129
3
CONTENTS I
i
PART 3 j
EXECUTING THE VIDEO PROGRAM |
!
CHAPTER8 !
CHOOSING AND DIRECTING TALENT 133 :
Choosing Talent 134
ProfessionalTalent 135/ NonprofessionalTalent 131
Planning for On Air Presentations 139
Goals of Talent Preparation 139 / Planning for Appropriate Delivery of the Script 143
Working on the Set 145
Overcoming Stage Fright 145 / Working with Equipment 141 / Delivering Lines 150
Summary 152 / Exercises 153 / Notes 154
CHAPTER 9
STUDIO PRODUCTION TECHNIQUES 155
Basics of Studio Production 156
Lights, Cameras, and Action 156 /Flow of a Typical Program 158 /The Crew 159
Directing the Presentation 160
Fundamentals 161 / Thinking Ahead 163 / Techniques of Organization 164
Editing 165
Review of the Editing Process 165 / The Art of Editing 168
Summary 171 / Exercises 172 / Notes 173
CHAPTER 10
FIELD PRODUCTION TECHNIQUES 174
Shooting in the Field 175
rhe Basics of Institutional Field Shooting 116 / Rundown of Equipment Needed 118 / Working
with the Remote Crew 182 /Avoiding Typical Problems 184
The Office Environment 185
Atmospherics and Props 185 / Lighting the Executive 186
CONTENTS
Shooting Technical Video 187
Problems Associated with Photographing Machinery 187/ Lighting
fir the Technical Demonstration 188 / Demonstration of
Activities 189 /Adding Cinematic Values to Technical Shots 190
Summary 190 / Exercises 191 / Notes 192
PART 4
SPECIALIZED APPLICATIONS
CHAPTER 11
COMPUTERS AND INTERACTIVE VIDEO 195
What Is Interactive Technology? 196
Levels of Interactivity 196/Equipment for Interactive Instruction 197
Computer Technology in Interactive Instruction 200
How Computers Think 201 / Authoring Language 204
Producing an Interactive Program 205
The Technical Requirements 205 / Design of the Premise 207 / Execution of the Program 209 /
Suggestions for Effective Interactive Production 209
Summary 211/ Exercises 212/ Notes 213
CHAPTER 12
GRAPHICS AND DESKTOP VIDEO 214
The Purpose of Graphics 215
Development of Graphics as a Video Communication
Tool 215 / How Graphics Communicate 216
Standard Graphics Hardware 217
Character Generation 217 / Illustration Systems 217/
Animation Systems 218 / Image Manipulation Systems 218
Desktop Video 219
The Basics of Desktop Video 219 /Applications 220 / The Future of Desktop Video 223
Summary 229 / Exercise 230 / Notes 231
I
CONTENTS
CHAPTER13 |
SATELLITES AND
DISTRIBUTION NETWORKS 232
Background of Distribution Technology 233
Physical Transportation 235 /In House Closed Circuit Distribution 2351
Standard Broadcast or Cable 236 / Microwave Links and Networks 236
How a Satellite Works 237
The Geostationary Orbit 238 / The Crowded Sky 2381 Transmission
Bands 238 / How to Log On to a Satellite Transmission 240
Applications 241
Dedicated Networks 241 /Future Potential 241
Summary 242 / Exercises 243 / Notes 243
CHAPTER 14
TELECONFERENCING 245
Why Teleconference? 246
The Growing Cost of Business Travel 246 / Availability of New Technology 247
Options in Teleconferencing 248
Teleconferencing Formats 249 / Transmission Options 2511 Choosing among Options 253
How an Electronic Meeting Functions 254
Protocol of a Video Teleconference 254 / Effective Communications 256
Summary 258 / Exercises 258 / Notes 259
CHAPTER 15
RELATED AUDIOVISUAL TECHNOLOGY:
THE MERGING MEDIA 260
The Computer in AV 261
Applications of the Personal Computer 261 /A Brief History of the Computer 263
Computer Generated Audio 265
How Sounds Are Manipulated by Computer 265 / Who Uses Computer Audio? 266
Multi Image 266
The New Technology of Multi Image 266 / Computer Programming of Multi Image 268
CONTENTS
Hybrid Technologies 268
Print and Video Image Transfer 268 / Electronic Cinematography 269
Desktop Publishing for the Video Producer 270
Desktop Publishing and Corporate Communications 270/
How Desktop Publishing Works 270
Conclusion 271 / Summary 272 / Notes 273
GLOSSARY 274
SUGGESTED READINGS 284
INDEX 289
|
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| isbn | 053412786X |
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| spelling | Hausman, Carl Verfasser aut Institutional video planning, budgeting, production and evaluation Carl Hausman Belmont, Calif. Wadsworth 1991 IX, 295 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Industrial television Television in management Video recordings Production and direction Videoaufzeichnung (DE-588)4188222-2 gnd rswk-swf Videoaufzeichnung (DE-588)4188222-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003889723&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hausman, Carl Institutional video planning, budgeting, production and evaluation Industrial television Television in management Video recordings Production and direction Videoaufzeichnung (DE-588)4188222-2 gnd |
| subject_GND | (DE-588)4188222-2 |
| title | Institutional video planning, budgeting, production and evaluation |
| title_auth | Institutional video planning, budgeting, production and evaluation |
| title_exact_search | Institutional video planning, budgeting, production and evaluation |
| title_full | Institutional video planning, budgeting, production and evaluation Carl Hausman |
| title_fullStr | Institutional video planning, budgeting, production and evaluation Carl Hausman |
| title_full_unstemmed | Institutional video planning, budgeting, production and evaluation Carl Hausman |
| title_short | Institutional video |
| title_sort | institutional video planning budgeting production and evaluation |
| title_sub | planning, budgeting, production and evaluation |
| topic | Industrial television Television in management Video recordings Production and direction Videoaufzeichnung (DE-588)4188222-2 gnd |
| topic_facet | Industrial television Television in management Video recordings Production and direction Videoaufzeichnung |
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