APA (7th ed.) Citation

Cooper, R. G. (1988). Winning at new products (1. publ.). Kogan Page.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products. 1. publ. London: Kogan Page, 1988.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products. 1. publ. Kogan Page, 1988.

Warning: These citations may not always be 100% accurate.