The marketing research handbook: a decision-oriented approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1983
|
| Series: | A Spectrum book.
|
| Subjects: | |
| Physical Description: | XI, 210 S. graph. Darst. |
| ISBN: | 0135577365 0135577284 |
Staff View
MARC
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| author | Ruddick, Morris E. Sherwood, Philip K. Stevens, Robert E. |
| author_facet | Ruddick, Morris E. Sherwood, Philip K. Stevens, Robert E. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV006139814 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:55Z |
| institution | BVB |
| isbn | 0135577365 0135577284 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003880723 |
| oclc_num | 9256281 |
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| physical | XI, 210 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | A Spectrum book. |
| spelling | Ruddick, Morris E. Verfasser aut The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* Englewood Cliffs, NJ Prentice-Hall 1983 XI, 210 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Spectrum book. Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Sherwood, Philip K. Verfasser aut Stevens, Robert E. Verfasser aut |
| spellingShingle | Ruddick, Morris E. Sherwood, Philip K. Stevens, Robert E. The marketing research handbook a decision-oriented approach Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | The marketing research handbook a decision-oriented approach |
| title_auth | The marketing research handbook a decision-oriented approach |
| title_exact_search | The marketing research handbook a decision-oriented approach |
| title_full | The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| title_fullStr | The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| title_full_unstemmed | The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| title_short | The marketing research handbook |
| title_sort | the marketing research handbook a decision oriented approach |
| title_sub | a decision-oriented approach |
| topic | Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing research Marktforschung |
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