The marketing research handbook: a decision-oriented approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1983
|
| Schriftenreihe: | A Spectrum book.
|
| Schlagworte: | |
| Beschreibung: | XI, 210 S. graph. Darst. |
| ISBN: | 0135577365 0135577284 |
Internformat
MARC
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| 100 | 1 | |a Ruddick, Morris E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing research handbook |b a decision-oriented approach |c Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1983 | |
| 300 | |a XI, 210 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Spectrum book. | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Sherwood, Philip K. |e Verfasser |4 aut | |
| 700 | 1 | |a Stevens, Robert E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003880723 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ruddick, Morris E. Sherwood, Philip K. Stevens, Robert E. |
| author_facet | Ruddick, Morris E. Sherwood, Philip K. Stevens, Robert E. |
| author_role | aut aut aut |
| author_sort | Ruddick, Morris E. |
| author_variant | m e r me mer p k s pk pks r e s re res |
| building | Verbundindex |
| bvnumber | BV006139814 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 611 |
| ctrlnum | (OCoLC)9256281 (DE-599)BVBBV006139814 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006139814 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:55Z |
| institution | BVB |
| isbn | 0135577365 0135577284 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003880723 |
| oclc_num | 9256281 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-188 |
| owner_facet | DE-703 DE-739 DE-188 |
| physical | XI, 210 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | A Spectrum book. |
| spelling | Ruddick, Morris E. Verfasser aut The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* Englewood Cliffs, NJ Prentice-Hall 1983 XI, 210 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Spectrum book. Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Sherwood, Philip K. Verfasser aut Stevens, Robert E. Verfasser aut |
| spellingShingle | Ruddick, Morris E. Sherwood, Philip K. Stevens, Robert E. The marketing research handbook a decision-oriented approach Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | The marketing research handbook a decision-oriented approach |
| title_auth | The marketing research handbook a decision-oriented approach |
| title_exact_search | The marketing research handbook a decision-oriented approach |
| title_full | The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| title_fullStr | The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| title_full_unstemmed | The marketing research handbook a decision-oriented approach Morris E. Ruddick ; Philip K. Sherwood ; Robert E. Stevens* |
| title_short | The marketing research handbook |
| title_sort | the marketing research handbook a decision oriented approach |
| title_sub | a decision-oriented approach |
| topic | Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing research Marktforschung |
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