Consumer behavior and marketing action:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Kent Publ.
1984
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XX, 695 S. Ill., graph. Darst. |
| ISBN: | 0534029906 |
Staff View
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| id | DE-604.BV006138920 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:54Z |
| institution | BVB |
| isbn | 0534029906 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003879993 |
| oclc_num | 251535445 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XX, 695 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Kent Publ. |
| record_format | marc |
| spelling | Assael, Henry Verfasser aut Consumer behavior and marketing action 2. ed. Boston, MA Kent Publ. 1984 XX, 695 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s |
| spellingShingle | Assael, Henry Consumer behavior and marketing action Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4062644-1 |
| title | Consumer behavior and marketing action |
| title_auth | Consumer behavior and marketing action |
| title_exact_search | Consumer behavior and marketing action |
| title_full | Consumer behavior and marketing action |
| title_fullStr | Consumer behavior and marketing action |
| title_full_unstemmed | Consumer behavior and marketing action |
| title_short | Consumer behavior and marketing action |
| title_sort | consumer behavior and marketing action |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marktforschung Marketing Verbraucherverhalten |
| work_keys_str_mv | AT assaelhenry consumerbehaviorandmarketingaction |