APA (7th ed.) Citation

Assael, H. (1984). Consumer behavior and marketing action (2. ed.). Kent Publ.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 2. ed. Boston, MA: Kent Publ, 1984.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 2. ed. Kent Publ, 1984.