APA-Zitierstil (7. Ausg.)

Assael, H. (1984). Consumer behavior and marketing action (2. ed.). Kent Publ.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 2. ed. Boston, MA: Kent Publ, 1984.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 2. ed. Kent Publ, 1984.