Advertising: Planning, implementation, and control
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH
South-Western Publ. Co.
1980
|
| Edition: | 2.ed. |
| Subjects: | |
| Physical Description: | VIII, 603 S. Ill. |
| ISBN: | 0538195800 |
Staff View
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Nylen, David W. |
| author_facet | Nylen, David W. |
| author_role | aut |
| author_sort | Nylen, David W. |
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| building | Verbundindex |
| bvnumber | BV006138136 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)6468620 (DE-599)BVBBV006138136 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV006138136 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:53Z |
| institution | BVB |
| isbn | 0538195800 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003879407 |
| oclc_num | 6468620 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-706 |
| owner_facet | DE-703 DE-739 DE-706 |
| physical | VIII, 603 S. Ill. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | South-Western Publ. Co. |
| record_format | marc |
| spelling | Nylen, David W. Verfasser aut Advertising Planning, implementation, and control 2.ed. Cincinnati, OH South-Western Publ. Co. 1980 VIII, 603 S. Ill. txt rdacontent n rdamedia nc rdacarrier Propaganda (Estados Unidos) larpcal Advertising Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbeplanung (DE-588)4130474-3 s DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nylen, David W. Advertising Planning, implementation, and control Propaganda (Estados Unidos) larpcal Advertising Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Advertising Planning, implementation, and control |
| title_auth | Advertising Planning, implementation, and control |
| title_exact_search | Advertising Planning, implementation, and control |
| title_full | Advertising Planning, implementation, and control |
| title_fullStr | Advertising Planning, implementation, and control |
| title_full_unstemmed | Advertising Planning, implementation, and control |
| title_short | Advertising |
| title_sort | advertising planning implementation and control |
| title_sub | Planning, implementation, and control |
| topic | Propaganda (Estados Unidos) larpcal Advertising Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Propaganda (Estados Unidos) Advertising Werbeplanung Werbung Einführung |
| work_keys_str_mv | AT nylendavidw advertisingplanningimplementationandcontrol |