Advertising: planning and techniques
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati u.a.
South-Western Publ.
1979
|
| Schlagworte: | |
| Beschreibung: | IV, 188 S. Ill., graph. Darst. |
| ISBN: | 0538041005 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006136680 | ||
| 003 | DE-604 | ||
| 005 | 20151211 | ||
| 007 | t | ||
| 008 | 921030s1979 ad|| |||| 00||| eng d | ||
| 020 | |a 0538041005 |9 0-538-04100-5 | ||
| 035 | |a (OCoLC)254921162 | ||
| 035 | |a (DE-599)BVBBV006136680 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-739 |a DE-188 | ||
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 100 | 1 | |a Samson, Harland E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b planning and techniques |c Harland E. Samson |
| 264 | 1 | |a Cincinnati u.a. |b South-Western Publ. |c 1979 | |
| 300 | |a IV, 188 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003878240 | ||
Datensatz im Suchindex
| _version_ | 1804120361423339520 |
|---|---|
| any_adam_object | |
| author | Samson, Harland E. |
| author_facet | Samson, Harland E. |
| author_role | aut |
| author_sort | Samson, Harland E. |
| author_variant | h e s he hes |
| building | Verbundindex |
| bvnumber | BV006136680 |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)254921162 (DE-599)BVBBV006136680 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00930nam a2200301 c 4500</leader><controlfield tag="001">BV006136680</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151211 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1979 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0538041005</subfield><subfield code="9">0-538-04100-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)254921162</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006136680</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 633</subfield><subfield code="0">(DE-625)141919:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Samson, Harland E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising</subfield><subfield code="b">planning and techniques</subfield><subfield code="c">Harland E. Samson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cincinnati u.a.</subfield><subfield code="b">South-Western Publ.</subfield><subfield code="c">1979</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IV, 188 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003878240</subfield></datafield></record></collection> |
| id | DE-604.BV006136680 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:52Z |
| institution | BVB |
| isbn | 0538041005 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003878240 |
| oclc_num | 254921162 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-188 |
| owner_facet | DE-703 DE-739 DE-188 |
| physical | IV, 188 S. Ill., graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | South-Western Publ. |
| record_format | marc |
| spelling | Samson, Harland E. Verfasser aut Advertising planning and techniques Harland E. Samson Cincinnati u.a. South-Western Publ. 1979 IV, 188 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 |
| spellingShingle | Samson, Harland E. Advertising planning and techniques Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4130474-3 |
| title | Advertising planning and techniques |
| title_auth | Advertising planning and techniques |
| title_exact_search | Advertising planning and techniques |
| title_full | Advertising planning and techniques Harland E. Samson |
| title_fullStr | Advertising planning and techniques Harland E. Samson |
| title_full_unstemmed | Advertising planning and techniques Harland E. Samson |
| title_short | Advertising |
| title_sort | advertising planning and techniques |
| title_sub | planning and techniques |
| topic | Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Werbeplanung |
| work_keys_str_mv | AT samsonharlande advertisingplanningandtechniques |