APA-Zitierstil (7. Ausg.)

Engel, J. F., Warshaw, M. R., & Kinnear, T. C. (1991). Promotional strategy: Managing the marketing communications process (7. ed.). Irwin.

Chicago-Zitierstil (17. Ausg.)

Engel, James F., Martin R. Warshaw, und Thomas C. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 7. ed. Homewood, IL: Irwin, 1991.

MLA-Zitierstil (9. Ausg.)

Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 7. ed. Irwin, 1991.