APA-Zitierstil (7. Ausg.)

Nickels, W. G. (1978). Marketing principles: A broadened concept of marketing. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Nickels, William G. Marketing Principles: A Broadened Concept of Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1978.

MLA-Zitierstil (9. Ausg.)

Nickels, William G. Marketing Principles: A Broadened Concept of Marketing. Prentice-Hall, 1978.