Holdings: Strategy in advertising

Strategy in advertising: matching media and messages to markets and motivations

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Bibliographic Details
Main Author:	Bogart, Leo (Author)
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. NTC Business Books 1986
Edition:	2. ed., 2. print.
Subjects:	Advertising Werbewirkung Werbepsychologie Werbung Werbeplanung
Physical Description:	XIII, 406 S.
ISBN:	0844230944

Staff View

MARC


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Record in the Search Index

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author_facet	Bogart, Leo
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classification_rvk	QP 630
ctrlnum	(OCoLC)13769839 (DE-599)BVBBV006120447
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.111
dewey-search	659.111
dewey-sort	3659.111
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed., 2. print.
format	Book
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id	DE-604.BV006120447
illustrated	Not Illustrated
indexdate	2024-07-09T16:40:35Z
institution	BVB
isbn	0844230944
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003866636
oclc_num	13769839
open_access_boolean
owner	DE-703 DE-188
owner_facet	DE-703 DE-188
physical	XIII, 406 S.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	NTC Business Books
record_format	marc
spelling	Bogart, Leo Verfasser aut Strategy in advertising matching media and messages to markets and motivations 2. ed., 2. print. Lincolnwood, Ill. NTC Business Books 1986 XIII, 406 S. txt rdacontent n rdamedia nc rdacarrier Advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Bogart, Leo Strategy in advertising matching media and messages to markets and motivations Advertising Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd
subject_GND	(DE-588)4189647-6 (DE-588)4140889-5 (DE-588)4065541-6 (DE-588)4130474-3
title	Strategy in advertising matching media and messages to markets and motivations
title_auth	Strategy in advertising matching media and messages to markets and motivations
title_exact_search	Strategy in advertising matching media and messages to markets and motivations
title_full	Strategy in advertising matching media and messages to markets and motivations
title_fullStr	Strategy in advertising matching media and messages to markets and motivations
title_full_unstemmed	Strategy in advertising matching media and messages to markets and motivations
title_short	Strategy in advertising
title_sort	strategy in advertising matching media and messages to markets and motivations
title_sub	matching media and messages to markets and motivations
topic	Advertising Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd
topic_facet	Advertising Werbewirkung Werbepsychologie Werbung Werbeplanung
work_keys_str_mv	AT bogartleo strategyinadvertisingmatchingmediaandmessagestomarketsandmotivations

Holdings

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MARC

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