Bogart, L. (1986). Strategy in advertising: Matching media and messages to markets and motivations (2. ed., 2. print.). NTC Business Books.
Chicago-Zitierstil (17. Ausg.)Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2. ed., 2. print. Lincolnwood, Ill: NTC Business Books, 1986.
MLA-Zitierstil (9. Ausg.)Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2. ed., 2. print. NTC Business Books, 1986.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.