Marketing research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1990
|
| Edition: | 4 ed., 1. print. |
| Series: | Wiley series in marketing
|
| Subjects: | |
| Physical Description: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0471613517 |
Staff View
MARC
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Record in the Search Index
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)20134032 (DE-599)BVBBV006120427 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4 ed., 1. print. |
| format | Book |
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| id | DE-604.BV006120427 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:35Z |
| institution | BVB |
| isbn | 0471613517 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003866620 |
| oclc_num | 20134032 |
| open_access_boolean | |
| owner | DE-703 DE-858 |
| owner_facet | DE-703 DE-858 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Marketing research David A. Aaker ; George S. Day 4 ed., 1. print. New York u.a. Wiley 1990 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Marketing - Recherche ram Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 DE-604 Day, George S. 1937- Verfasser (DE-588)120168537 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Day, George S. 1937- Marketing research Marketing - Recherche ram Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research David A. Aaker ; George S. Day |
| title_fullStr | Marketing research David A. Aaker ; George S. Day |
| title_full_unstemmed | Marketing research David A. Aaker ; George S. Day |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketing - Recherche ram Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT aakerdavida marketingresearch AT daygeorges marketingresearch |