International public relations in practice: first hand experience of 14 professionals
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London
Kogan Page
1991
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 214 S. |
| ISBN: | 074940311X |
Staff View
MARC
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| 245 | 1 | 0 | |a International public relations in practice |b first hand experience of 14 professionals |c ed. by Margaret Nally |
| 250 | |a 1. publ. | ||
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Foreword Douglas Smith 7
About the Editor 9
Preface 11
Acknowledgements 13
1. Organizing the International Operation 15
Angela Heylin, Roger Haywood, Gavin Trevitt
2. The Corporate Aspect 29
Tim Traverse Healy
3. Financial Public Relations in a Global Context 41
Alan Macdonald
4. Crisis Management: Planning and Coping
Internationally 61
Kate Graham
5. Lobbying Around the World 83
Richard Linning
6. Consumer Marketing Worldwide 99
Ann Linscott
7. International Business to Business Public Relations 111
David Watson
8. The Sponsorship Contribution 131
Denise Norman
9. Internal Communication in a Multinational
Organization 141
Mike Beard
10. Raising Awareness of the World Environment 163
John Cole Morgan
11. Education, Training and Qualifications
Around the World 181
Jon White
Useful Addresses 203
Index 209
|
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T16:40:07Z |
| institution | BVB |
| isbn | 074940311X |
| language | English |
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| physical | 214 S. |
| publishDate | 1991 |
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| spelling | International public relations in practice first hand experience of 14 professionals ed. by Margaret Nally 1. publ. London Kogan Page 1991 214 S. txt rdacontent n rdamedia nc rdacarrier Entreprises - Relations publiques Internationale aspecten gtt Public relations Public relations gtt Relations publiques Corporations Public relations Mass media and business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Nally, Margaret Sonstige (DE-588)127139206 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003845994&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | International public relations in practice first hand experience of 14 professionals Entreprises - Relations publiques Internationale aspecten gtt Public relations Public relations gtt Relations publiques Corporations Public relations Mass media and business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4143413-4 |
| title | International public relations in practice first hand experience of 14 professionals |
| title_auth | International public relations in practice first hand experience of 14 professionals |
| title_exact_search | International public relations in practice first hand experience of 14 professionals |
| title_full | International public relations in practice first hand experience of 14 professionals ed. by Margaret Nally |
| title_fullStr | International public relations in practice first hand experience of 14 professionals ed. by Margaret Nally |
| title_full_unstemmed | International public relations in practice first hand experience of 14 professionals ed. by Margaret Nally |
| title_short | International public relations in practice |
| title_sort | international public relations in practice first hand experience of 14 professionals |
| title_sub | first hand experience of 14 professionals |
| topic | Entreprises - Relations publiques Internationale aspecten gtt Public relations Public relations gtt Relations publiques Corporations Public relations Mass media and business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Entreprises - Relations publiques Internationale aspecten Public relations Relations publiques Corporations Public relations Mass media and business Öffentlichkeitsarbeit Aufsatzsammlung |
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