Marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley
1986
|
| Subjects: | |
| Physical Description: | XXIII, 818 S. Ill., graph. Darst. |
| ISBN: | 0201108402 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Cravens, David W. Woodruff, Robert B. |
| author_facet | Cravens, David W. Woodruff, Robert B. |
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| author_sort | Cravens, David W. |
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| building | Verbundindex |
| bvnumber | BV006087143 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)11444262 (DE-599)BVBBV006087143 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006087143 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:04Z |
| institution | BVB |
| isbn | 0201108402 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003843671 |
| oclc_num | 11444262 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XXIII, 818 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Cravens, David W. Verfasser aut Marketing David W. Cravens ; Robert B. Woodruff Reading, Mass. Addison-Wesley 1986 XXIII, 818 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Woodruff, Robert B. Verfasser aut |
| spellingShingle | Cravens, David W. Woodruff, Robert B. Marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing David W. Cravens ; Robert B. Woodruff |
| title_fullStr | Marketing David W. Cravens ; Robert B. Woodruff |
| title_full_unstemmed | Marketing David W. Cravens ; Robert B. Woodruff |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT cravensdavidw marketing AT woodruffrobertb marketing |