APA (7th ed.) Citation

Cravens, D. W., & Woodruff, R. B. (1986). Marketing. Addison-Wesley.

Chicago Style (17th ed.) Citation

Cravens, David W., and Robert B. Woodruff. Marketing. Reading, Mass: Addison-Wesley, 1986.

MLA (9th ed.) Citation

Cravens, David W., and Robert B. Woodruff. Marketing. Addison-Wesley, 1986.