Marketing management and information technology:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u. a.
Prentice Hall
1990
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XII, 364 S. graph. Darst. |
| ISBN: | 0135565073 |
Staff View
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| author_facet | Fletcher, Keith |
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| id | DE-604.BV006087006 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:04Z |
| institution | BVB |
| isbn | 0135565073 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003843559 |
| oclc_num | 454685434 |
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| owner | DE-703 DE-11 DE-188 |
| owner_facet | DE-703 DE-11 DE-188 |
| physical | XII, 364 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Fletcher, Keith Verfasser aut Marketing management and information technology Keith Fletcher 1. publ. New York u. a. Prentice Hall 1990 XII, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Informationstechnik (DE-588)4026926-7 s DE-604 Marketinginformationssystem (DE-588)4140243-1 s DE-188 |
| spellingShingle | Fletcher, Keith Marketing management and information technology Marketingmanagement (DE-588)4168907-0 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Informationstechnik (DE-588)4026926-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4140243-1 (DE-588)4026926-7 |
| title | Marketing management and information technology |
| title_auth | Marketing management and information technology |
| title_exact_search | Marketing management and information technology |
| title_full | Marketing management and information technology Keith Fletcher |
| title_fullStr | Marketing management and information technology Keith Fletcher |
| title_full_unstemmed | Marketing management and information technology Keith Fletcher |
| title_short | Marketing management and information technology |
| title_sort | marketing management and information technology |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Informationstechnik (DE-588)4026926-7 gnd |
| topic_facet | Marketingmanagement Marketinginformationssystem Informationstechnik |
| work_keys_str_mv | AT fletcherkeith marketingmanagementandinformationtechnology |