Strategic marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1990
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XV, 742 S. graph. Darst. 2 Disketten |
| ISBN: | 025607898X |
Internformat
MARC
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| 100 | 1 | |a Cravens, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1990 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Cravens, David W. |
| author_facet | Cravens, David W. |
| author_role | aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc |
| building | Verbundindex |
| bvnumber | BV006086841 |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)630676329 (DE-599)BVBBV006086841 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006086841 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:03Z |
| institution | BVB |
| isbn | 025607898X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003843425 |
| oclc_num | 630676329 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XV, 742 S. graph. Darst. 2 Disketten |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing 3. ed. Homewood, Ill. Irwin 1990 XV, 742 S. graph. Darst. 2 Disketten txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Strategic marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing |
| title_fullStr | Strategic marketing |
| title_full_unstemmed | Strategic marketing |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketing |