Marketing 2000 and beyond:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Assoc.
1990
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 246 S. |
| ISBN: | 0877572046 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804120309481078784 |
|---|---|
| adam_text | CONTENTS
Preface vii
Introduction .xi
Chapter 1
With The Future In Mind 1
Chapter 2
Perspectives Of Technological Changes 13
Chapter 3
Spotlight On Consumers Of Tomorrow 35
Chapter 4
The Demographic Vision 57
Chapter 5
And So They Say: Insights From The Literature 87
Chapter 6
The View From The Top: Visionary Executives 133
Chapter 7
The Insiders View 169
Chapter 8
Marketing: Changing Perspectives And Roles 217
Appendix • /
Author Index 1 ^
Subject Index 1 y
V
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006086081 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:40:02Z |
| institution | BVB |
| isbn | 0877572046 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003842802 |
| oclc_num | 20629896 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XI, 246 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | American Marketing Assoc. |
| record_format | marc |
| spelling | Marketing 2000 and beyond William Lazer ... Chicago, Ill. American Marketing Assoc. 1990 XI, 246 S. txt rdacontent n rdamedia nc rdacarrier Marketing Management Forecasting Marketing (DE-588)4037589-4 gnd rswk-swf Zukunft (DE-588)4068097-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Zukunft (DE-588)4068097-6 s DE-604 Lazer, William Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003842802&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing 2000 and beyond Marketing Management Forecasting Marketing (DE-588)4037589-4 gnd Zukunft (DE-588)4068097-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4068097-6 |
| title | Marketing 2000 and beyond |
| title_auth | Marketing 2000 and beyond |
| title_exact_search | Marketing 2000 and beyond |
| title_full | Marketing 2000 and beyond William Lazer ... |
| title_fullStr | Marketing 2000 and beyond William Lazer ... |
| title_full_unstemmed | Marketing 2000 and beyond William Lazer ... |
| title_short | Marketing 2000 and beyond |
| title_sort | marketing 2000 and beyond |
| topic | Marketing Management Forecasting Marketing (DE-588)4037589-4 gnd Zukunft (DE-588)4068097-6 gnd |
| topic_facet | Marketing Management Forecasting Marketing Zukunft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003842802&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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