Marketing: an international perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1987
|
| Series: | Irwin perspectives in international business
|
| Subjects: | |
| Physical Description: | XI, 172 S. |
| ISBN: | 0256056269 |
Staff View
MARC
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Record in the Search Index
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| author | Cateora, Philip R. Keaveney, Susan M. |
| author_GND | (DE-588)170639754 |
| author_facet | Cateora, Philip R. Keaveney, Susan M. |
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| callnumber-first | H - Social Science |
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| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV006085461 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:40:01Z |
| institution | BVB |
| isbn | 0256056269 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003842292 |
| oclc_num | 17442539 |
| open_access_boolean | |
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| physical | XI, 172 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin perspectives in international business |
| spelling | Cateora, Philip R. Verfasser aut Marketing an international perspective Philip R. Cateora ; Susan M. Keaveney Homewood, Ill. Irwin 1987 XI, 172 S. txt rdacontent n rdamedia nc rdacarrier Irwin perspectives in international business Export marketing Export marketing United States Internationales Marketing (DE-588)4125431-4 gnd rswk-swf USA Internationales Marketing (DE-588)4125431-4 s DE-604 Keaveney, Susan M. Verfasser (DE-588)170639754 aut |
| spellingShingle | Cateora, Philip R. Keaveney, Susan M. Marketing an international perspective Export marketing Export marketing United States Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Marketing an international perspective |
| title_auth | Marketing an international perspective |
| title_exact_search | Marketing an international perspective |
| title_full | Marketing an international perspective Philip R. Cateora ; Susan M. Keaveney |
| title_fullStr | Marketing an international perspective Philip R. Cateora ; Susan M. Keaveney |
| title_full_unstemmed | Marketing an international perspective Philip R. Cateora ; Susan M. Keaveney |
| title_short | Marketing |
| title_sort | marketing an international perspective |
| title_sub | an international perspective |
| topic | Export marketing Export marketing United States Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Export marketing United States Internationales Marketing USA |
| work_keys_str_mv | AT cateoraphilipr marketinganinternationalperspective AT keaveneysusanm marketinganinternationalperspective |