APA (7th ed.) Citation

Cateora, P. R., & Keaveney, S. M. (1987). Marketing: An international perspective. Irwin.

Chicago Style (17th ed.) Citation

Cateora, Philip R., and Susan M. Keaveney. Marketing: An International Perspective. Homewood, Ill: Irwin, 1987.

MLA (9th ed.) Citation

Cateora, Philip R., and Susan M. Keaveney. Marketing: An International Perspective. Irwin, 1987.