Managerial economics:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY u. a.
Norton
1990
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XX, 557, 78 S. Ill., graph. Darst. |
| ISBN: | 0393957284 |
Staff View
MARC
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| 245 | 1 | 0 | |a Managerial economics |c Edwin Mansfield |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York, NY u. a. |b Norton |c 1990 | |
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| adam_text | Contents
Part One
Introduction 1
Chapter 1
Introduction to Managerial Economics 3
Introduction 3
Problem #1: Should Black and Decker Redesign Its Product
Line? 4
Problem #2: Should Caterpillar Tractor Change Its Pricing
Policy? 5
Problem #3: How Should Heinz Distribute Its Ketchup? 6
Relationships of Managerial Economics to Other Disciplines 7
The Basic Process of Decision Making 9
The Theory of the Firm 11
The Role of Constraints 12
What Are Profits? 13
Reasons for the Existence of Profit 14
Organizational Factors and Satisficing 15
Managerial Interests and Sales Maximization 16
v
CONTENTS
Managerial Economics and International Competitiveness 17
Summary 17
Questions and Problems 18
Chapter 2
Optimization Techniques 2,1
Introduction 21
Functional Relationships 21
Marginal Analysis 23
Relationship between Total, Marginal, and Average Values 25
The Concept of a Derivative 28
How to Find a Derivative 32
Concepts in Context: The Allocation of the TANG Brand Advertising
Budget 37
Using Derivatives to Solve Maximization and Minimization
Problems 40
Analyzing Managerial Decisions: The Optimal Size of a Hospital 44
The Marginal Cost Equals Marginal Revenue Rule and the Calculus
of Optimization 45
Concepts in Context: An Alleged Blunder in the Stealth Bomber s
Design 46
Partial Differentiation and the Maximization of Multivariable
Functions 47
Analyzing Managerial Decisions: The Effects of Advertising on the Sales
of TANG 48
Constrained Optimization 50
Lagrangian Multipliers 52
Consultant s Corner: Planning to Meet Peak Engineering
Requirements 55
Comparing Incremental Costs with Incremental Revenues 55
Summary 57
Problems 58
Part Two
Demand and Forecasting 61
Chapter 3
Demand Theory 63
Introduction 63
The Market Demand Curve 63
CONTENTS vii
Industry and Firm Demand Functions 67
Concepts in Context: Walt Disney Productions and Attendance at
Theme Parks 69
The Price Elasticity of Demand 70
Point and Arc Elasticities 72
Using the Demand Function to Calculate the Price Elasticity of
Demand 73
Price Elasticity and Total Money Expenditure 75
Total Revenue, Marginal Revenue, and Price Elasticity 77
Analyzing Managerial Decisions: The Demand for Newsprint 19
Determinants of the Price Elasticity of Demand 81
Uses of the Price Elasticity of Demand 82
Price Elasticity and Pricing Policy 83
The Income Elasticity of Demand 84
Using the Demand Function to Calculate the Income Elasticity of
Demand 86
Cross Elasticities of Demand 86
Consultant s Corner: Estimating the Quantity Demanded of Fresh
Premium Salmon 87
The Advertising Elasticity of Demand 88
Analyzing Managerial Decisions: Using PIMS Data to Estimate
Elasticities of Demand 89
The Constant Elasticity Demand Function 90
Summary 92
Problems 93
Chapter 4
Estimating Demand Functions 97
Introduction 97
The Identification Problem 97
Consumer Interviews 100
Market Experiments 101
L eggs: A Market Experiment 102
Regression Analysis 102
Simple Regression Model 104
Sample Regression Line 105
Method of Least Squares 107
Coefficient of Determination 109
Multiple Regression 112
Consultant s Corner: Price and Market Share for a New Electrical
Drive 113
Concepts in Context: Color Balance and Shelf Life Performance of
Polaroid Film 114
Analyzing Managerial Decisions: How Good Are Ward s Projections of
Auto Output} 117
I CONTENTS
Multiple Coefficient of Determination 118
Testing Whether Any of the Independent Variables Affects the
Dependent Variable: The F Statistic 119
Standard Error of Estimate 120
Testing Whether a Particular Independent Variable Affects the
Dependent Variable: The t Statistic 121
Multicollinearity 122
Serial Correlation 123
Analyzing Managerial Decisions: How Fed Economists Forecast Auto
Output 125
Further Analysis of the Residuals 127
The Demand Function for Cigarettes: A Case Study 129
Summary 131
Problems 132
Appendix: Software Packages to Carry Out Regression
Analyses 138
Chapter 5
Business and Economic Forecasting 140
Survey Techniques 141
Taking Apart a Time Series 142
How to Estimate a Linear Trend 145
How to Estimate a Nonlinear Trend 146
Seasonal Variation 149
Calculation of Seasonal Variation 150
Analyzing Managerial Decisions: Forecasting the Demand for Blood
Tests at North Carolina Memorial Hospital 152
Cyclical Variation 153
Elementary Forecasting Techniques 155
How Leading Indicators Are Used 158
How Econometric Models Are Used 159
The Wharton Econometric Model 160
Consultant s Corner: Deciding Whether to Finance the Purchase of an
Oil Field 161
Analyzing Managerial Decisions: Forecasting Shipments of Cement by
CEMCO 162
The Purvere Corporation: A Numerical Example 163
Study Your Residuals 165
Concepts in Context: How the Cummins Engine Company Forecasts
Sales 166
Summary 168
Problems 169
Managerial Economics in Context: How to Forecast the Sales of Paper,
According to McKinsey 172
Appendix: Exponential Smoothing and Forecasting 174
CONTENTS ix
Part Three
Production and Cost 179
Chapter 6
Production Theory 181
Introduction 181
The Production Function with One Variable Input 181
The Law of Diminishing Marginal Returns 185
The Optimal Level of Utilization of an Input 186
The Rondo Corporation: A Numerical Example 187
The Production Function with Two Variable Inputs 187
Analyzing Managerial Decisions: How to Determine the Optimal
Horsepower for an Oil Pipeline 188
Concepts in Context: How Nucor Stays on the Production
Function 191
Isoquants 192
The Marginal Rate of Technical Substitution 193
The Optimal Combination of Inputs 196
The Beiswanger Company: A Numerical Example 199
The Miller Company: Another Numerical Example 200
Optimal Lot Size 201
What Toyota Taught the World 204
Analyzing Managerial Decisions: Advantages of ]ust in Time
Production 206
Returns to Scale 207
The Output Elasticity 208
Consultant s Corner: Choosing the Size of an Oil Tanker 209
How Firms Obtain Information Concerning the Production
Function: Competitive Benchmarking at Xerox 210
Measurement of Production Functions 211
Three Types of Statistical Analysis 212
The Telephone Industry in Canada: A Case Study 214
Summary 215
Problems 216
Appendix: Lagrangian Multipliers and Optimal Input
Combinations 220
Chapter 7
Technological Change and Industrial Innovation 223
Technological Change 223
Labor Productivity 225
CONTENTS
Total Factor Productivity 226
Using Total Factor Productivity to Track Factory
Performance 227
Consultant s Coiner: Evaluating a Large Scale Program of Product and
Process Improvement 229
Research and Development: A Learning Process 229
Parallel Development Efforts 230
Concepts in Context: Parallel Development Efforts at IBM 232
What Makes for Success? 233
Project Selection 234
Innovation 235
Do American Firms Neglect Process Innovation? 236
Time Cost Trade Offs 237
Innovation Time and Cost: Japan versus the United States 239
The Learning Curve 241
Applications of the Learning Curve 241
Henry Ford s Model T and Douglas Aircraft s DC 9 243
Technological Forecasting 244
Input Output Models 246
Diffusion Models 248
Analyzing Managerial Decisions: The Development and Introduction of
Canon s Personal Copier 251
Forecasting the Rate of Diffusion of Numerically Controlled
Machine Tools 252
Analyzing Managerial Decisions: The Spread of Industrial Robots in
Japan and the United States 253
Summary 254
Problems 255
Chapter 8
The Analysis of Costs 259
Introduction 259
Opportunity Costs 259
Short Run Cost Functions 260
Average and Marginal Costs 262
Concepts in Context: How Harley Davidson Has Reduced Costs 263
Analyzing Managerial Decisions: The Effects of Output on the Cost of
Producing Aircraft 266
Long Run Cost Functions 268
The Crosby Corporation: A Numerical Example 271
Analyzing Managerial Decisions: How Should We Produce Steeli 272
Economies of Scale in Producing Methanol from Coal: A Case
Study 274
Measurement of Short Run Cost Functions: The Choice of a
Mathematical Form 276
Nature and Limitations of Available Data 277
CONTENTS xi
Key Steps in the Estimation Process 279
A Hosiery Mill s Short Run Cost Functions 281
A Transportation Firm s Short Run Cost Functions 283
Long Run Statistical Cost Estimation 284
The Long Run Average Cost Function for Electric Power: A Case
Study 287
The Survivor Technique 288
The Importance of Flexibility 289
Economies of Scope 290
Break Even Analysis 292
Algebraic Break Even Analysis 293
Consultant s Corner: An lntrafiim Dispute over a Break Even
Chart 294
Profit Contribution Analysis 294
Summary 295
Problems 296
Appendix: Break Even Analysis and Operating Leverage 300
Chapter 9
Linear Programming 303
What Is Linear Programming? 303
Production Planning: One Output 304
How to Obtain a Graphical Solution 309
The Case of Unlimited Resources 311
Concepts in Context: Using Linear Programming to Choose R and D
Projects 333
Production Planning: Multiple Products 314
Extreme Points and the Simplex Method 318
Analyzing Managerial Decisions: Moving Sand at the Brisbane
Airport 319
The Dual Problem and Shadow Prices 320
Relationship between Primal and Dual Problems 321
Slack Variables 322
Algebraic Solution of Linear Programming Problems 323
Minimization of Shipping Costs at the Essex Corporation 326
What the Federal Reserve Told the Banks 328
Analyzing Managerial Decisions: How H.]. Heinz Minimizes Its Shipping
Costs 329
Consultant s Corner: Evaluating the Organization of a Shipping
Program 331
Summary 333
Problems 334
Managerial Economics in Context: Apple s Lisa Macintosh Development
Project 336
Appendix: A Software Package to Solve Linear Programming
Problems 338
CONTENTS
Part Four
Market Structure, Strategic Behavior, and Pricing 341
Chapter 10
Perfect Competition, Monopoly, and Monopolistic Competition 343
Market Structure 343
Market Price under Perfect Competition 345
Consultant s Corner. Forecasting the Price of Salmon 346
Shifts in Supply and Demand Curves 347
The Output Decision of a Perfectly Competitive Firm 348
Setting Marginal Cost Equal to Price 351
Long Run Equilibrium of the Firm 353
Price and Output Decisions under Monopoly 355
The Raleigh Company: A Numerical Example 359
Concepts in Context: Newspaper Monopoly in Detroit 360
Allocation of Output among Plants 361
The Anderson Company: A Numerical Example 362
Analyzing Managerial Decisions: Xerox s Reaction to the Savin 750
Copier 363
Limit Pricing 365
Monopolistic Competition 366
Price and Output Decisions under Monopolistic Competition 367
Advertising Expenditures: A Simple Rule 369
Analyzing Managerial Decisions: The Impact of Price Promotion on
Retail Performance 370
Using Graphs to Help Determine Advertising Expenditure 372
Advertising, the Price Elasticity of Demand, and Brand Loyalty:
The Case of the Retail Coffee Market 374
Summary 375
Problems 376
Chapter 11
Oligopoly and Strategic Behavior 381
The Emergence of Oligopolistic Industries 382
Maturity and Decline of Oligopolistic Industries 383
Concepts in Context: IBM, the Personal Computer Market, and
Economies of Scale 384
The Kinked Demand Curve: CEMCO Revisited 385
Collusive Agreements 387
Analyzing Managerial Decisions: Global Oligopoly in the Disposable
Syringe Market 388
The Breakdown of Collusive Agreements 390
CONTENTS xiii
United Arab Emirates: A Dissenter in the OPEC Oil Cartel 391
The Thrust and Parry of Oligopolistic Rivalry 391
The Importance of Commitment 393
Consultant s Corner: Using a Price Announcement to Preempt a
Market 394
Representing Oligopoly as a Game 395
The Prisoner s Dilemma 396
Does Cheating Pay? 397
A More Sophisticated Analysis 398
Most Favored Customer Clauses 399
Price Leadership 400
Ajax, Inc.: A Numerical Example 402
Entry and Limit Pricing 403
Analyzing Managerial Decisions: Possible Entry Deterring Tactics in
Disposable Diapers 404
Game Theory and the Deterrence of Entry 405
Du Pont s Attempt to Deter Entry into the Titanium Dioxide
Industry 406
Advertising to Resist Entry: Maxwell House versus Folgers 407
Preemptive Strategies: The Case of Wal Mart Stores 408
What Strategies Seem to Pay Off Best? 408
Summary 410
Problems 411
Chapter 12
Pricing Techniques 416
Cost Pius Pricing 417
Cost Pius Pricing at Computron, Inc.: A Case Study 418
Cost Pius Pricing at General Motors: Another Case Study 419
Does Cost Pius Pricing Maximize Profit? 419
Concepts in Context: Markups in Retail Grocery Stores 421
The Clawson Corporation: A Numerical Example 422
The Multiple Product Firm: Demand Interrelationships 423
Pricing of Joint Products: Fixed Proportions 424
The Avtech Company: A Numerical Example 426
Output of Joint Products: Variable Proportions 428
Price Discrimination 429
Airline Travel: A Case Study 431
Price Discrimination: A Pharmaceutical Example 432
Price Discrimination of Other Types 434
Analyzing Managerial Decisions: Pricing Policy in the Electric Utility
Industry 436
Using Coupons for Price Discrimination 437
Tying at IBM and Xerox 437
Transfer Pricing 438
7 CONTENTS
Transfer Pricing: A Perfectly Competitive Market for the
Transferred Product 440
Transfer Pricing at Emhart, A.O. Smith, and Ford 441
The Orion Corporation: A Numerical Example 442
Consultant s Corner. Settling Some Strife over a Pricing Formula 443
Analyzing Managerial Decisions: Transfer Pricing and Joint Products at
Knox Chemical Corporation 444
Summary 445
Problems 446
Managerial Economics in Context: A Rocky Road for Caterpillar
Tractor 450
Part Five
Risk Analysis, Capital Budgeting, and Government
Relations 453
Chapter 13
Risk Analysis 455
Risk and Probability 456
Probability Distributions and Expected Values 457
Comparisons of Expected Profit 458
How to Construct a Decision Tree 459
Should Tomco Oil Corporation Drill a Well? 461
Concepts in Context: Bidding for the SS Kuniang 463
The Expected Value of Perfect Information 464
Evaluating an Investment in a New Chemical Plant: A Case
Study 465
Consultant s Corner: Choosing Areas for Research Regarding Pollution
Costs 466
Analyzing Managerial Decisions: Should Maxwell House Have Increased
Its Price! 467
Measuring Attitudes toward Risk: The Utility Approach 468
Constructing a Utility Function 469
Using a Utility Function 471
Attitudes toward Risk: Three Types 472
Analyzing Managerial Decisions: Deciding Whether to Buy an Option
on a New Flight Safety System 414
The Standard Deviation and Coefficient of Variation: Measures of
Risk 476
Adjusting the Valuation Model for Risk 478
The Use of Risk Adjusted Discount Rates 479
Simulation Techniques 481
CONTENTS xv
Application of the Minimax Rule 484
Summary 485
Problems 486
Chapter 14
Capital Budgeting 491
Introduction 491
A Simple Model of Capital Budgeting 492
The Investment Selection Process 492
How to Estimate Cash Flows 495
General Foods Super Project 497
Analyzing Managerial Decisions: Estimating Cash Flows for Developing
an Aircraft 497
Evaluating Investment Projects: The Net Present Value
Technique 499
Net Present Value and Internal Rate of Return 500
The Hartman Company: A Numerical Example 501
Analyzing Managerial Decisions: Redesigning a Product Line at Black
and Decker 502
Cost of Capital: Debt 504
Cost of Internal Equity 504
The Capital Asset Pricing Model 506
Cost of External Equity 508
Weighted Cost of Capital 509
The Post Audit: Nature and Importance 510
Common Pitfalls to Avoid 511
Consultant s Corner: Deciding Whether to Install an Automated
Manufacturing System 512
Summary 513
Problems 514
Chapter 15
Government and Business 518
Competition versus Monopoly 518
Regulation of Monopoly 519
The Trenton Gas Company: A Numerical Example 522
The Lone Star Gas Company: A Case Study 523
Effects of Regulation on Efficiency 523
The Deregulation Movement 524
Consultant s Corner: A Dispute over a Requested Gas Rate
Increase 525
Analyzing Managerial Decisions: Frank Lorenzo and Labor Costs at
Continental Airlines 526
Regulation of Environmental Pollution 527
v
|
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| indexdate | 2024-07-09T16:40:01Z |
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| isbn | 0393957284 |
| language | English |
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| spelling | Mansfield, Edwin 1930- Verfasser (DE-588)122335872 aut Managerial economics Edwin Mansfield 1. ed. New York, NY u. a. Norton 1990 XX, 557, 78 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Managerial economics Business economics (DE-588)4507951-1 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 s Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 Business economics (DE-588)4507951-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003842193&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mansfield, Edwin 1930- Managerial economics Managerial economics Business economics (DE-588)4507951-1 gnd Mikroökonomie (DE-588)4039225-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4507951-1 (DE-588)4039225-9 (DE-588)4069402-1 |
| title | Managerial economics |
| title_auth | Managerial economics |
| title_exact_search | Managerial economics |
| title_full | Managerial economics Edwin Mansfield |
| title_fullStr | Managerial economics Edwin Mansfield |
| title_full_unstemmed | Managerial economics Edwin Mansfield |
| title_short | Managerial economics |
| title_sort | managerial economics |
| topic | Managerial economics Business economics (DE-588)4507951-1 gnd Mikroökonomie (DE-588)4039225-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Managerial economics Business economics Mikroökonomie Betriebswirtschaftslehre |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003842193&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mansfieldedwin managerialeconomics |