Holdings: Bottom-up marketing

Bottom-up marketing:

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Bibliographic Details
Main Authors:	Ries, Al (Author), Trout, Jack 1935-2017 (Author)
Format:	Book
Language:	English
Published:	New York u. a. McGraw-Hill 1989
Subjects:	Marketing Advertising Strategisches Management Bottom-up-Prinzip Marketingstrategie Marketingmanagement
Physical Description:	XIV, 226 S.
ISBN:	0070527334

Staff View

MARC


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Record in the Search Index

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dewey-ones	658 - General management
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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illustrated	Not Illustrated
indexdate	2024-07-09T16:40:00Z
institution	BVB
isbn	0070527334
language	English
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physical	XIV, 226 S.
publishDate	1989
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publishDateSort	1989
publisher	McGraw-Hill
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spelling	Ries, Al Verfasser aut Bottom-up marketing by Al Ries and Jack Trout New York u. a. McGraw-Hill 1989 XIV, 226 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Advertising Marketing Strategisches Management (DE-588)4124261-0 gnd rswk-swf Bottom-up-Prinzip (DE-588)4243684-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Bottom-up-Prinzip (DE-588)4243684-9 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ries, Al Trout, Jack 1935-2017 Bottom-up marketing Marketing gtt Advertising Marketing Strategisches Management (DE-588)4124261-0 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4243684-9 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4168907-0
title	Bottom-up marketing
title_auth	Bottom-up marketing
title_exact_search	Bottom-up marketing
title_full	Bottom-up marketing by Al Ries and Jack Trout
title_fullStr	Bottom-up marketing by Al Ries and Jack Trout
title_full_unstemmed	Bottom-up marketing by Al Ries and Jack Trout
title_short	Bottom-up marketing
title_sort	bottom up marketing
topic	Marketing gtt Advertising Marketing Strategisches Management (DE-588)4124261-0 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Advertising Strategisches Management Bottom-up-Prinzip Marketingstrategie Marketingmanagement
work_keys_str_mv	AT riesal bottomupmarketing AT troutjack bottomupmarketing

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