Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u. a.
Macmillan
1988
|
| Ausgabe: | 2. ed., 2. print. |
| Schlagworte: | |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0023343400 |
Internformat
MARC
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| 035 | |a (OCoLC)16003556 | ||
| 035 | |a (DE-599)BVBBV006083904 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Evans, Joel R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Joel R. Evans ; Barry Berman |
| 250 | |a 2. ed., 2. print. | ||
| 264 | 1 | |a New York u. a. |b Macmillan |c 1988 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Berman, Barry |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804120306405605376 |
|---|---|
| any_adam_object | |
| author | Evans, Joel R. Berman, Barry |
| author_facet | Evans, Joel R. Berman, Barry |
| author_role | aut aut |
| author_sort | Evans, Joel R. |
| author_variant | j r e jr jre b b bb |
| building | Verbundindex |
| bvnumber | BV006083904 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)16003556 (DE-599)BVBBV006083904 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 2. print. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV006083904 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:39:59Z |
| institution | BVB |
| isbn | 0023343400 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003841003 |
| oclc_num | 16003556 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Evans, Joel R. Verfasser aut Principles of marketing Joel R. Evans ; Barry Berman 2. ed., 2. print. New York u. a. Macmillan 1988 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Berman, Barry Verfasser aut |
| spellingShingle | Evans, Joel R. Berman, Barry Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Joel R. Evans ; Barry Berman |
| title_fullStr | Principles of marketing Joel R. Evans ; Barry Berman |
| title_full_unstemmed | Principles of marketing Joel R. Evans ; Barry Berman |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
| work_keys_str_mv | AT evansjoelr principlesofmarketing AT bermanbarry principlesofmarketing |