APA (7th ed.) Citation

Evans, J. R., & Berman, B. (1988). Principles of marketing (2. ed., 2. print.). Macmillan.

Chicago Style (17th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing. 2. ed., 2. print. New York u. a: Macmillan, 1988.

MLA (9th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing. 2. ed., 2. print. Macmillan, 1988.