Advertising: principles and practice
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NY
Prentice Hall
1989
|
| Subjects: | |
| Physical Description: | XXIV, 614 S. Ill., graph. Darst. |
| ISBN: | 0130145491 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising |b principles and practice |c William Wells ; John Burnett ; Sandra Moriarty |
| 264 | 1 | |a Englewood Cliffs, NY |b Prentice Hall |c 1989 | |
| 300 | |a XXIV, 614 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Burnett, John |d 1944- |e Verfasser |0 (DE-588)170263231 |4 aut | |
| 700 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
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Record in the Search Index
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| any_adam_object | |
| author | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)131677985 (DE-588)170263231 (DE-588)124464866 |
| author_facet | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_role | aut aut aut |
| author_sort | Wells, William 1926- |
| author_variant | w w ww j b jb s e m se sem |
| building | Verbundindex |
| bvnumber | BV006082628 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)28577132 (DE-599)BVBBV006082628 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006082628 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:39:58Z |
| institution | BVB |
| isbn | 0130145491 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003839951 |
| oclc_num | 28577132 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XXIV, 614 S. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Wells, William 1926- Verfasser (DE-588)131677985 aut Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty Englewood Cliffs, NY Prentice Hall 1989 XXIV, 614 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Burnett, John 1944- Verfasser (DE-588)170263231 aut Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut |
| spellingShingle | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- Advertising principles and practice Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising principles and practice |
| title_auth | Advertising principles and practice |
| title_exact_search | Advertising principles and practice |
| title_full | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_fullStr | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_full_unstemmed | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_short | Advertising |
| title_sort | advertising principles and practice |
| title_sub | principles and practice |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT wellswilliam advertisingprinciplesandpractice AT burnettjohn advertisingprinciplesandpractice AT moriartysandrae advertisingprinciplesandpractice |