Readings in strategic marketing: analysis, planning, and implementation
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chicago u. a.
Dryden Pr.
1988
|
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Physical Description: | X, 534 S. graph. Darst. |
| ISBN: | 0030208645 |
Staff View
MARC
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Record in the Search Index
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| callnumber-search | HF5415.135.R42 1988 |
| callnumber-sort | HF 45415.135 R42 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)16527305 (DE-599)BVBBV006067068 |
| dewey-full | 658.8/02 658.8/0219 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/02 658.8/02 19 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV006067068 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:39:40Z |
| institution | BVB |
| isbn | 0030208645 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003826929 |
| oclc_num | 16527305 |
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| physical | X, 534 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Dryden Pr. |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Readings in strategic marketing analysis, planning, and implementation Barton A. Weitz ... Chicago u. a. Dryden Pr. 1988 X, 534 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing Marketing - Prise de décision ram Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Strategisches Management (DE-588)4124261-0 s Marketing (DE-588)4037589-4 s DE-604 Weitz, Barton A. 1941-2018 Sonstige (DE-588)124282288 oth |
| spellingShingle | Readings in strategic marketing analysis, planning, and implementation Marketing - Prise de décision ram Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Readings in strategic marketing analysis, planning, and implementation |
| title_auth | Readings in strategic marketing analysis, planning, and implementation |
| title_exact_search | Readings in strategic marketing analysis, planning, and implementation |
| title_full | Readings in strategic marketing analysis, planning, and implementation Barton A. Weitz ... |
| title_fullStr | Readings in strategic marketing analysis, planning, and implementation Barton A. Weitz ... |
| title_full_unstemmed | Readings in strategic marketing analysis, planning, and implementation Barton A. Weitz ... |
| title_short | Readings in strategic marketing |
| title_sort | readings in strategic marketing analysis planning and implementation |
| title_sub | analysis, planning, and implementation |
| topic | Marketing - Prise de décision ram Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Prise de décision Marketing -- Decision making Marketing -- Management Strategisches Management Marketing Aufsatzsammlung |
| work_keys_str_mv | AT weitzbartona readingsinstrategicmarketinganalysisplanningandimplementation |