APA (7th ed.) Citation

(1988). Readings in strategic marketing: Analysis, planning, and implementation. Dryden Pr.

Chicago Style (17th ed.) Citation

Readings in Strategic Marketing: Analysis, Planning, and Implementation. Chicago u. a: Dryden Pr, 1988.

MLA (9th ed.) Citation

Readings in Strategic Marketing: Analysis, Planning, and Implementation. Dryden Pr, 1988.

Warning: These citations may not always be 100% accurate.