APA (7th ed.) Citation

Makens, J. C. (1985). The marketing plan workbook. Prentice-Hall.

Chicago Style (17th ed.) Citation

Makens, James C. The Marketing Plan Workbook. Englewood Cliffs, NJ: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Makens, James C. The Marketing Plan Workbook. Prentice-Hall, 1985.