Gillpatrick, T. R. (1985). A theory of new product utility congruence and new product success.
Chicago Style (17th ed.) CitationGillpatrick, Thomas R. A Theory of New Product Utility Congruence and New Product Success. 1985.
MLA (9th ed.) CitationGillpatrick, Thomas R. A Theory of New Product Utility Congruence and New Product Success. 1985.
Warning: These citations may not always be 100% accurate.