Cases in marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus u.a.
Merrill
1984
|
| Schlagworte: | |
| Beschreibung: | XVII, 676 S. Ill. |
| ISBN: | 0675201039 |
Internformat
MARC
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| 100 | 1 | |a Hise, Richard T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing strategy |c Richard T. Hise ; Stephen W. MacDaniel |
| 264 | 1 | |a Columbus u.a. |b Merrill |c 1984 | |
| 300 | |a XVII, 676 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Marketing |x Management |v Case studies | |
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| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a MacDaniel, Stephen W. |e Verfasser |0 (DE-588)170262669 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003791956 | ||
Datensatz im Suchindex
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| author | Hise, Richard T. MacDaniel, Stephen W. |
| author_GND | (DE-588)170262669 |
| author_facet | Hise, Richard T. MacDaniel, Stephen W. |
| author_role | aut aut |
| author_sort | Hise, Richard T. |
| author_variant | r t h rt rth s w m sw swm |
| building | Verbundindex |
| bvnumber | BV006025732 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)10730865 (DE-599)BVBBV006025732 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006025732 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:52Z |
| institution | BVB |
| isbn | 0675201039 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003791956 |
| oclc_num | 10730865 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XVII, 676 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Merrill |
| record_format | marc |
| spelling | Hise, Richard T. Verfasser aut Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel Columbus u.a. Merrill 1984 XVII, 676 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s MacDaniel, Stephen W. Verfasser (DE-588)170262669 aut |
| spellingShingle | Hise, Richard T. MacDaniel, Stephen W. Cases in marketing strategy Marketing gtt Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing strategy |
| title_auth | Cases in marketing strategy |
| title_exact_search | Cases in marketing strategy |
| title_full | Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel |
| title_fullStr | Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel |
| title_full_unstemmed | Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel |
| title_short | Cases in marketing strategy |
| title_sort | cases in marketing strategy |
| topic | Marketing gtt Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Management Case studies Marketingmanagement Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT hiserichardt casesinmarketingstrategy AT macdanielstephenw casesinmarketingstrategy |