Strategic marketing management: an integrated approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Tulsa, Okla.
PennWell Books
1983
|
| Edition: | 1. print. |
| Series: | PennWell Books
|
| Subjects: | |
| Physical Description: | XIII, 546 S. graph. Darst. |
| ISBN: | 0878142045 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Neidell, Lester A. |
| author_facet | Neidell, Lester A. |
| author_role | aut |
| author_sort | Neidell, Lester A. |
| author_variant | l a n la lan |
| building | Verbundindex |
| bvnumber | BV006024969 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)8728370 (DE-599)BVBBV006024969 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV006024969 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:51Z |
| institution | BVB |
| isbn | 0878142045 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003791313 |
| oclc_num | 8728370 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XIII, 546 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | PennWell Books |
| record_format | marc |
| series2 | PennWell Books |
| spelling | Neidell, Lester A. Verfasser aut Strategic marketing management an integrated approach Lester A. Neidell 1. print. Tulsa, Okla. PennWell Books 1983 XIII, 546 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier PennWell Books Marketing - Gestion Marketing stratégique Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 |
| spellingShingle | Neidell, Lester A. Strategic marketing management an integrated approach Marketing - Gestion Marketing stratégique Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing management an integrated approach |
| title_auth | Strategic marketing management an integrated approach |
| title_exact_search | Strategic marketing management an integrated approach |
| title_full | Strategic marketing management an integrated approach Lester A. Neidell |
| title_fullStr | Strategic marketing management an integrated approach Lester A. Neidell |
| title_full_unstemmed | Strategic marketing management an integrated approach Lester A. Neidell |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management an integrated approach |
| title_sub | an integrated approach |
| topic | Marketing - Gestion Marketing stratégique Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing stratégique Marketing Management Marketing Strategisches Management |
| work_keys_str_mv | AT neidelllestera strategicmarketingmanagementanintegratedapproach |