Promotion: analysis, creativity, and strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Kent
1984
|
| Subjects: | |
| Physical Description: | XVII, 745 S. Ill., graph. Darst. |
| ISBN: | 0534031064 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006019788 | ||
| 003 | DE-604 | ||
| 005 | 20150701 | ||
| 007 | t | ||
| 008 | 921030s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0534031064 |9 0-534-03106-4 | ||
| 035 | |a (OCoLC)10403370 | ||
| 035 | |a (DE-599)BVBBV006019788 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8/2 |2 19 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Dommermuth, William P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion |b analysis, creativity, and strategy |c William P. Dommermuth |
| 264 | 1 | |a Boston, Mass. |b Kent |c 1984 | |
| 300 | |a XVII, 745 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Consumers | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003786991 | ||
Record in the Search Index
| _version_ | 1804120228736532480 |
|---|---|
| any_adam_object | |
| author | Dommermuth, William P. |
| author_facet | Dommermuth, William P. |
| author_role | aut |
| author_sort | Dommermuth, William P. |
| author_variant | w p d wp wpd |
| building | Verbundindex |
| bvnumber | BV006019788 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)10403370 (DE-599)BVBBV006019788 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01100nam a2200373 c 4500</leader><controlfield tag="001">BV006019788</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150701 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1984 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0534031064</subfield><subfield code="9">0-534-03106-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10403370</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006019788</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dommermuth, William P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotion</subfield><subfield code="b">analysis, creativity, and strategy</subfield><subfield code="c">William P. Dommermuth</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Kent</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 745 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003786991</subfield></datafield></record></collection> |
| id | DE-604.BV006019788 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:45Z |
| institution | BVB |
| isbn | 0534031064 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003786991 |
| oclc_num | 10403370 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-188 |
| owner_facet | DE-703 DE-739 DE-188 |
| physical | XVII, 745 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Kent |
| record_format | marc |
| spelling | Dommermuth, William P. Verfasser aut Promotion analysis, creativity, and strategy William P. Dommermuth Boston, Mass. Kent 1984 XVII, 745 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Consumers Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 |
| spellingShingle | Dommermuth, William P. Promotion analysis, creativity, and strategy Advertising Consumers Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Promotion analysis, creativity, and strategy |
| title_auth | Promotion analysis, creativity, and strategy |
| title_exact_search | Promotion analysis, creativity, and strategy |
| title_full | Promotion analysis, creativity, and strategy William P. Dommermuth |
| title_fullStr | Promotion analysis, creativity, and strategy William P. Dommermuth |
| title_full_unstemmed | Promotion analysis, creativity, and strategy William P. Dommermuth |
| title_short | Promotion |
| title_sort | promotion analysis creativity and strategy |
| title_sub | analysis, creativity, and strategy |
| topic | Advertising Consumers Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Advertising Consumers Marketing Sales promotion Sales-promotion |
| work_keys_str_mv | AT dommermuthwilliamp promotionanalysiscreativityandstrategy |