Marketing for public and nonprofit managers:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Wiley
1984
|
| Series: | Wiley series in marketing
|
| Subjects: | |
| ISBN: | 0471037222 |
| ISSN: | 0273-2955 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006018415 | ||
| 003 | DE-604 | ||
| 005 | 20151110 | ||
| 007 | t | ||
| 008 | 921030s1984 |||| 00||| eng d | ||
| 020 | |a 0471037222 |9 0-471-03722-2 | ||
| 035 | |a (OCoLC)9577235 | ||
| 035 | |a (DE-599)BVBBV006018415 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QQ 000 |0 (DE-625)141967: |2 rvk | ||
| 100 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |e Verfasser |0 (DE-588)133426262 |4 aut | |
| 245 | 1 | 0 | |a Marketing for public and nonprofit managers |c Christopher H. Lovelock ; Charles B. Weinberg |
| 264 | 1 | |a New York, NY [u.a.] |b Wiley |c 1984 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing |x 0273-2955 | |
| 650 | 4 | |a Associations sans but lucratif - Commercialisation | |
| 650 | 4 | |a Information d'État | |
| 650 | 4 | |a Government business enterprises |x Marketing | |
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentliches Unternehmen |0 (DE-588)4075581-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Öffentliches Unternehmen |0 (DE-588)4075581-2 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Weinberg, Charles B. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003785763 | ||
Record in the Search Index
| _version_ | 1804120226879504384 |
|---|---|
| any_adam_object | |
| author | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. |
| author_GND | (DE-588)133426262 |
| author_facet | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. |
| author_role | aut aut |
| author_sort | Lovelock, Christopher H. 1940-2008 |
| author_variant | c h l ch chl c b w cb cbw |
| building | Verbundindex |
| bvnumber | BV006018415 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QQ 000 |
| ctrlnum | (OCoLC)9577235 (DE-599)BVBBV006018415 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01621nam a2200457 c 4500</leader><controlfield tag="001">BV006018415</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151110 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1984 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471037222</subfield><subfield code="9">0-471-03722-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)9577235</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006018415</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 000</subfield><subfield code="0">(DE-625)141967:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lovelock, Christopher H.</subfield><subfield code="d">1940-2008</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133426262</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing for public and nonprofit managers</subfield><subfield code="c">Christopher H. Lovelock ; Charles B. Weinberg</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1984</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley series in marketing</subfield><subfield code="x">0273-2955</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Associations sans but lucratif - Commercialisation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information d'État</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Government business enterprises</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Nonprofit organizations</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentliches Unternehmen</subfield><subfield code="0">(DE-588)4075581-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Öffentliches Unternehmen</subfield><subfield code="0">(DE-588)4075581-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Weinberg, Charles B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003785763</subfield></datafield></record></collection> |
| id | DE-604.BV006018415 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:38:44Z |
| institution | BVB |
| isbn | 0471037222 |
| issn | 0273-2955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003785763 |
| oclc_num | 9577235 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg New York, NY [u.a.] Wiley 1984 txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing 0273-2955 Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Öffentliches Unternehmen (DE-588)4075581-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Öffentliches Unternehmen (DE-588)4075581-2 s Marketing (DE-588)4037589-4 s Weinberg, Charles B. Verfasser aut |
| spellingShingle | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. Marketing for public and nonprofit managers Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd Soziomarketing (DE-588)4116549-4 gnd Öffentliches Unternehmen (DE-588)4075581-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4116549-4 (DE-588)4075581-2 |
| title | Marketing for public and nonprofit managers |
| title_auth | Marketing for public and nonprofit managers |
| title_exact_search | Marketing for public and nonprofit managers |
| title_full | Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg |
| title_fullStr | Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg |
| title_full_unstemmed | Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg |
| title_short | Marketing for public and nonprofit managers |
| title_sort | marketing for public and nonprofit managers |
| topic | Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd Soziomarketing (DE-588)4116549-4 gnd Öffentliches Unternehmen (DE-588)4075581-2 gnd |
| topic_facet | Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing Soziomarketing Öffentliches Unternehmen |
| work_keys_str_mv | AT lovelockchristopherh marketingforpublicandnonprofitmanagers AT weinbergcharlesb marketingforpublicandnonprofitmanagers |