Brannen, W. H. (1983). Advertising and sales promotion: Cost-effective techniques for your small business. Prentice-Hall.
Chicago-Zitierstil (17. Ausg.)Brannen, William H. Advertising and Sales Promotion: Cost-effective Techniques for Your Small Business. Englewood Cliffs, N. J: Prentice-Hall, 1983.
MLA-Zitierstil (9. Ausg.)Brannen, William H. Advertising and Sales Promotion: Cost-effective Techniques for Your Small Business. Prentice-Hall, 1983.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.