APA (7th ed.) Citation

Jain, S. C. (1981). Marketing planning and strategy. South-Western Publ.Co.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. Cincinnati, Ohio: South-Western Publ.Co, 1981.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. South-Western Publ.Co, 1981.

Warning: These citations may not always be 100% accurate.