Brand management: planning and control
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
MacMillan
1981
|
| Schriftenreihe: | Macmillan studies in marketing management
|
| Schlagworte: | |
| Beschreibung: | XIII, 250 S. |
| ISBN: | 0333319028 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804120195404398592 |
|---|---|
| any_adam_object | |
| author | Bureau, Jack R. |
| author_facet | Bureau, Jack R. |
| author_role | aut |
| author_sort | Bureau, Jack R. |
| author_variant | j r b jr jrb |
| building | Verbundindex |
| bvnumber | BV005993353 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)8448637 (DE-599)BVBBV005993353 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005993353 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:38:13Z |
| institution | BVB |
| isbn | 0333319028 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003764765 |
| oclc_num | 8448637 |
| open_access_boolean | |
| owner | DE-703 DE-N2 DE-188 |
| owner_facet | DE-703 DE-N2 DE-188 |
| physical | XIII, 250 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | MacMillan |
| record_format | marc |
| series2 | Macmillan studies in marketing management |
| spelling | Bureau, Jack R. Verfasser aut Brand management planning and control J. R. Bureau London MacMillan 1981 XIII, 250 S. txt rdacontent n rdamedia nc rdacarrier Macmillan studies in marketing management Marketing Management Product management Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bureau, Jack R. Brand management planning and control Marketing Management Product management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4125960-9 (DE-588)4037278-9 |
| title | Brand management planning and control |
| title_auth | Brand management planning and control |
| title_exact_search | Brand management planning and control |
| title_full | Brand management planning and control J. R. Bureau |
| title_fullStr | Brand management planning and control J. R. Bureau |
| title_full_unstemmed | Brand management planning and control J. R. Bureau |
| title_short | Brand management |
| title_sort | brand management planning and control |
| title_sub | planning and control |
| topic | Marketing Management Product management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Management Product management Markenartikel Markenpolitik Produktmanagement Management |
| work_keys_str_mv | AT bureaujackr brandmanagementplanningandcontrol |