International business: theory and managerial applications
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Ma. [u.a.]
Irwin
1992
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXIII, 733 S. Ill., graph. Darst., Kt. |
| ISBN: | 025608114X |
Staff View
MARC
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| 100 | 1 | |a Grosse, Robert E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International business |b theory and managerial applications |c Robert Grosse ; Duane Kujawa |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston, Ma. [u.a.] |b Irwin |c 1992 | |
| 300 | |a XXIII, 733 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Empresas Multinacionais (Administracao) |2 larpcal | |
| 650 | 4 | |a Entreprises multinationales - Gestion | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management | |
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| 700 | 1 | |a Kujawa, Duane |e Verfasser |4 aut | |
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Record in the Search Index
| _version_ | 1804120181995208704 |
|---|---|
| adam_text | I PARTI INTRODUCTION 3
1 Issues and Concepts 5
2 The International Contractor and Competitive Advantages 27
PART 2 MANAGER IN THE WORLD ECONOMY 60
3 International Trade 63
j 4 Foreign Direct Investment 91
| 5 Developing a Global Strategy 121
! 6 The Foreign Exchange Market 147
| 7 International Financial Markets and Institutions 177
I 8 The Balance of Payments 205
i 9 Barriers to International Trade and Investment 241
10 Economic Integration and International Business 267
11 Costs and Benefits of Multinational Enterprises 293
PART 3 MANAGING THE MNE 317
12 Culture and Ethics 321
13 Strategy and Organization Structure 349
14 Marketing Management 375
15 Accounting and Taxation 403
16 Financial Management and Control in the International Fim) 429
17 Industrial Relations 459
18 Personnel Management 489
19 Export Import Management 515
20 Technology and the MNE 541
PART 4 DOING BUSINESS IN 568
21 Industrialized Countries 571
22 Less Developed Countries 599
23 Eastern Europe and China 629
PART 5 A LOOK TO THE FUTURE 652
24 Industry Profiles 655
25 Multinational Enterprises and the Warld Order A Look to the Future 685
Glossary 703
Name Index 719
Subject Index 721
PARTI INTRODUCTION 3
/ 1 Issues and Concepts 5
Introduction 6 / International Business Highlights—Coca Cola, Citicorp, Dow, and
Honda 7 / Coca Cola 7 I Citicorp 8 I Dow 8 I Honda 9 I The Conduct of
International Business 10 / Product Impact 10 I Marketing Impact 10 I Financial
Impact 11 I Personnel Impact 11 I Accounting Impact 12 I Tax Impact 13 I Levels
of Analysis 14 / Topics Other than the Multinational Corporation 15 / Governments
and International Organizations 15 I Culture 15 I Exporting/Importing
Activities 15 I Why Study International Business? 16 / Comments on the Content and
Organization of Materials Presented in This Book 17 / Introduction 17 I Manager in
the World Economy 17 I Managing the MNE18 I Doing Business in. ..18 I A Look
to the Future 18 I Case—The Agro Dominicana Group, Inc. 21
2 The International Contractor and Competitive Advantages 27
Introduction 28 / Characteristics of the International Contractor 30 / Characteristics
of the Multinational Enterprise 31 / Examples of MNEs 32 / The Theory of
Competitive Advantage 34 / Defining Competitive Advantages 35 I Multinational
Competitive Advantages 39 I Obtaining Competitive Advantages 42 I
Intemalization 43 / Taking Advantage of Competitive Advantages 45 I
An Example: Caterpillar, Inc. 48 I Case—Mom Pop s Restaurants, Inc. 56
PART 2 MANAGER IN THE WORLD ECONOMY 60
3 International Trade 63
Introduction 64 / Theories of International Trade—Comparative Advantage 66 /
Comparative Cost Theory 68 I Factors of Production 69 I With Trade Production
Points 71 I The International Product Cycle 74 / New Product Stage 75 I Maturing
Product Stage 72 I Standardized Product Stage 77 I An Example: The Pocket
Calculator 77 I Another Example: The Polaroid Land Camera 78 I Empirical
Controversies and New Theories 79 / Similar Demand Conditions 81 I Intra
Industry Trade 81 I The Direction of New Trade Theories 82 I Appendix 3 1: The
Leontief Paradox 85 / Case—EXIM Company (comparative advantage in
international trade) 88
4 Foreign Direct Investment 91
Introduction 92 / What IsFDI?92 I Who Is Concerned about FDI? 93 I The Strategy
of Foreign Direct Investment 94 / The Supply Side 94 I The Demand Side 96 I
Patterns of Foreign Direct Investment 97 / Direct Investment by Country 97 I Direct
Investment in Various Industries 98 I Direct Investment by Company 98 I Foreign
Direct Investment in the United States 101 / The Pattern by Industry 101 I The
Pattern by Country of Origin 101 I The Major Foreign Investors in the United
States 103 I Current Trends 103 I Explanations of the Foreign Direct Investment
viii CONTENTS
Process 105 / International Product Cycle 105 I Competitive Advantage 106 I
Comparative Cost 107 I Dunning s Eclectic View 108 I Internalization 108 I Other
Explanations for Foreign Direct Investment 108 I Disinvestment 108 / Appendix 4 1:
Top Five Firms in 18 Industries 113 / Case—International Food Corporation—
France 117
5 Developing a Global Strategy 121
Introduction 122 / Formulation of Overall Corporate Objectives 126 / Major
Considerations 126 I An Example. ITT126 I Key International Aspects 127 I The
Question of Diversification 129 I Timing 131 I The SBU Framework: Four Strategic
Alternatives 131 / Broad Line Global Competition 132 I Global Focus 133 I
National Focus 134 I Protected Niche 134 I Control in the Multinational
Enterprise 136 / Financial and Managerial Reporting 136 I Personnel
Evaluation 136 I Government Relations 137 I Dealing With Rivals 138 I Strategic
ftriety 138 / Case—The Hong Kong Shangai Banking Corporation 142
6 The Foreign Exchange Market 147
Introduction 148 / Foreign Exchange Markets in the United States 150 / The
Interbank Market 150 I The Brokers Market 151 I The Forward Foreign Exchange
Market 154 I The Futures Market in Currencies 157 I Who Uses Foreign Exchange
Markets? 158 / Traders and Brokers 158 I Speculators 159 I Hedgersl60 I
Arbitrageurs 162 I Governments 165 I Determination of the Exchange Rate 165 /
Purchasing Power Parity (PPP) 166 I International Fisher Effect 166 I Combined
Equilibrium Relationships 167 I Methods of Protecting against Exchange Risk 167 /
Alternatives to Minimize Exchange Risk 169 I Appendix 6 1: Exchange Rate
Arrangements as of March 31, 1989173 / Case—Fred s Furniture, Ltd. 175
7 International Financial Markets and Institutions 177
Introduction 178 / International Financial Markets 178 I The IMF System 181 /
Brief History 181 I The Current IMF System 182 I Unresolved Problems with the IMF
System 183 I Foreign Money and Capital Markets 185 / MNEs and National Money
Markets 186 I MNEs and National Capital Markets 188 / Regional Money and Capital
Markets 189 / The Eurocurrency Market 189 / Definition 189 I Significance 191 I
Bases 191 I Eurocurrency Interest Rates 192 I Other Market Characteristics 194 I
Criticisms of the Euromarkets 195 I Eurobonds and Euroequities 195 /
Appendix 7 1: Eurodollar Expansion and Contraction 199 / Case—Bell
South—Borrowing in International Financial Markets 202
8 The Balance of Payments 205
Introduction 206 / Balance of Payments Accounting 207 / Trade (or Merchandise
Trade) 209 I Services 210 I Gifts or Unilateral Transfers 210 I Long Term Capital
Flows 211 I Short Term Capital Flows 212 I Official Reserves Flows 212 I Balances
of Payments 213 / The U. S. Balance of Payments 214 / U. S. Department of Commerce
Accounts 214 I Implications of the U. S. Balance of Payments for International Firms I
220 I The Adjustment Process 221 / Evaluating the Balance of Payments 222 / I
Case—The Debt/Equity Swap—American Express Bank in Mexico 230 I
} CONTENTS xix
i 9 Barriers to International Trade and Investment 241
) Introduction 242 / Common Forms of Barriers 242 / Tariffs and Subsidies 242 I
I Quotas and Embargoes 243 I Cartels 243 I Nontariff Barriers 243 I Exchange
i Controls 244 I Foreign Investment Controls 245 I Reasons for Barriers 245 / The
| Host Government s View 245 / Protecting Import Competing Domestic Firms 246 I
j Promoting Import Substitution 247 I Reducing Reliance on Foreign Suppliers 247 I
f Encouraging Local and Foreign Direct Investment 247 I Reducing Balance of
j Payments Problems 247 I Promoting Export Based Growth 248 I Promoting Infant
I Industries 248 I Achieving Health and Safety Standards 248 I Restraining Foreign
1 Firms from Dumping 248 I Serving Political Goals 249 I Evaluation of Barriers
j 249 I An Economic Comparison of Three Trade Barriers 250 / A Simple Graphic
I Analysis 250 I Empirical Estimates ofthe Costs ofProtectionism 252 I U.S.
Commercial Policy 252 / Exchange Controls and Capital Controls 256 / Company
; Strategies for Dealing with the Barriers 247 / Case—The Steel Imports
Problem 262
10 Economic Integration and International Business 267
Introduction 268 / The General Agreement on Tariffs and Trade (GATT) 271 /
Regional Economic Integration—The Basic Typology 272 / Free Trade Area 273 I
Customs Union 274 I Common Market275 I Economic Union 275 I Political
Union 276 I The European Community 277 / History 277 I Institutions 278 I
Impact on Business 279 I EC 1992 282 I The Andean Pact 284 / History 285 I
Institutions 286 I Impact on Business 287 I Other Integration Efforts 287 /
Caricom 287 I ASEAN287 I Comecon 288 I The U. S. Canada Free Trade
Agreement 288 / Strategies for Dealing with Economic Blocs 288
11 Costs and Benefits of Multinational Enterprises 293
Introduction 294 / Efficiency versus Monopoly Power 294 I Home versus Host
Government View 295 I Specific MNE Activities 296 I Impact on Whom? 297 I
Economic Costs and Benefits of FDI 297 / Income/Employment Effects 298 I Price
Effects 299 I Balance of Payments Effects 301 I Distribution Effects 302 I
Technology Transfer 303 I Ownership and Control of the Economy 304 I Some
Concerns of the Home Country 307 / Evaluation Schemes 308 / Social Benefits
308 I Other Financial Measures of Social Benefit 310 I The Best Alternative
Basis 310 I Implications for Managers 310 / Case—Masasi Corporation 315
PART 3 MANAGING THE MNE 317
12 Culture and Ethics 321
Introduction 322 / Culture and the Competitive Advantages of MNEs 322 /
Proprietary Technology 323 I Goodwill 323 I Scale Economies in Operations and
Finance 324 I Government Protection 324 I Human Resource Management 325 I
Scale Economies in Advertising 325 I Multinational Sourcing and Marketing
Capabilities 326 I Managerial Experience 326 I International Diversification 326 I
Managing in the Multicultural Environment 327 / The Practical School 327 I
The Cross Cultural School 328 I Reconciling the Two Schools of Thought 328 I
x CONTENTS
Cultural Differences peering Managerial Effectiveness 329 I Communication and
Education 329 I Achievement Motivation 330 I Attitudes toward Work 331 I Group
Identification 332 I Concepts of Time 333 I Hierarchical Relationships 334 1 Making
Decisions 335 I Business Ethics 336 / Business Ethics—The Broader International
Context 336 I The Eastern Airlines Drug Smuggling Case337 I Case—NUMMI 344
/¦ 13 Strategy and Organization Structure 349
Introduction 350 / Strategy Denned 350 / Strategy 350 I Strategic Management and
Planning in the MNE 351 / Strategic Management—The Basics 351 I Strategic Issues
in the MNE 352 I Three Classic Strategies/Structures—Ethnocentric, Polycentric, and
Geocentric 353 / The Ethnocentric Organization 353 I The Polycentric Organization
354 I The Geocentric Organization 356 I Structural Change and the Evolution of
the MNE 357 / Setting the Stage 357 I Fortuitous Exports 359 I Deliberate Exports
360 I Expanded Competition and the Competitive Response 361 I Structural
Implications of Foreign Direct Investment 362 I The Drive to Structural Maturity
363 I The Driving Force of the Market—The Rationale of Change 364 I No One
Universally Best Organization Structure 365 I Impact of Increased Global
Competition on Strategy and Organization Structure 365 / Enhanced Organizational
Flexibility 365 I Joint Ventures 366 I Case—Windmere Corporation 371
14 Marketing Management 375
Introduction 376 / The Extractive Industries 376 I The Service Industries 376 I
The Manufacturing Industries 376 I Complexity of Marketing Management in
MNEs376 I Marketing Management and the Evolution of the MNE 378 /
Accidental Exporting 378 I Deliberate Exporting 378 I Producing m Foreign
Markets 378 I Marketing and the Mature MNE379 I The International Marketing
Environment and Its Challenges to MNEs 379 / Product 379 I Price 382 I
Place 386 I Promotion 392 I Case—Monster Chomp Cookies in Brazil 398
15 Accounting and Taxation 403
Introduction 404 / Accounting Differences of MNEs 404 I Tax Differences of
MNEs 404 I Accounting 405 / Country Differences in Accounting Systems 405 I
Accounting for International Transactions 405 I Consolidations 408 I Preparing a
Consolidated Report 409 I Consolidation Illustrated 413 I U. S. Financial
Accounting Standards on Consolidation and Disclosures 415 I Managerial
Accounting!Information Systems 415 I Taxation and the MNE 417 / Income
Taxes—The General Case 417 I Taxation Illustrated 418 I Income Taxes—A Special
Case 419 I The Foreign Sales Corporation 420 I Taxation—The Management
Impact 421 I Management Responsibilities under the Foreign Corrupt Practices
Act 422 / Case—Hurricane Canoe Corporation 426
16 Financial Management and Control in the International Firm 429
Introduction 430 / Capital Budgeting in the Multinational Enterprise 430 / Political
Risk Management 433 / Definition 433 I Measures of Political Risk 434 I Political
Risk and Financial Decision Making 438 I Methods for Dealing with Political
Risk 438 I Debt/Equity Considerations 440 / m rking Capital Management 442 /
Cash Management 442 I Accounts Receivable 445 I Inventories 446 I Accounts and I
i CONTENTS xxi
Notes Payable 446 I Exchange Risk Management 447 / Transaction Risk 447 I
Translation Risk 447 I Economic Risk 447 I An Example of Exchange Risk
Management 448 I Control: Identifying Objectives, Evaluating Affiliate Performance,
and Making Performance Consistent with Goals 451 / Case—Bill Smythe Co. 455
17 Industrial Relations 459
/ What Are Industrial Relations? 460 / Industrial Relations in the United States 460 I
/ Perceptions of the Stakeholders 460 I What s International about Industrial
Relations? 461 / Ethnocentric, Polycentric, and Geocentric Views 461 I Labor s View
ofMNEs462 I Social Issues and MNEs 463 I The Diversity of the Industrial Relations
Facing MNEs 463 / Worker Representation 464 I The Labor Agreement 465 I
Industrial Conflict 466 I Cross Country Comparisons 468 I Theories on Industrial
Relations Systems 471 I The International Structure of Trade Union Activities 472 /
Intergovernmental Organizations 472 I Transnational Union Affiliations 473 I
Extension of Domestic Contacts 474 I The Management of Industrial Relations in the
Multinational Enterprise 475 / Advising—The Subsidiary Level 475 I Advising—The
Headquarters Level 476 I Personnel Selections and Development 476 I The Industrial
Relations Component in Strategic Decision Making in the Multinational Enterprise
476 / Foreign Direct Investment 476 I Production Allocation 477 I Production
Smoothing 478 I Disinvestment 480 I Case—Volkswagen of America (A) 484 /
Case—Volkswagen of America (B) 487
18 Personnel Management 489
/ Introduction 490 / Personnel Management Issues in MNEs 490 I Personnel
Management and the Competitiveness of MNEs 490 / Traditional View Being
Challenged 490 I Personnel Management and the Competitiveness of MNEs 491 I
Definition and Use of Expatriates 491 / Variations in the Use of Expatriates 491 I
Incidence of the Use of Expatriates 492 I Local Nationals versus Expatriates 492 /
Cost Considerations 493 I Effectiveness Considerations 494 I Host Country
Considerations 494 I Selection and Training of Expatriates 495 / Selection
Training 496 I Compensation and Taxation 497 / Compensation—Labor Market
Factors 498 I Compensation—Cost of Living Considerations 499 I Compensation—
Currency Factors 499 I Taxes 500 I Repatriation and Promotion 501 / The Early
Experiences 501 I The Changing Rationale 503 I The Recent Experiences 504 I
Foreign Assignments in High Demand 506 / Case—Ernesto Gracias por Nada 507
19 Export Import Management 515
Introduction 516 / A Basic Export Import Transaction 517 / The Participants 517 I
The Documentation 518 I Export Management for the Domestic Firm 522 /
Exporting within Corporate Strategy 523 I The Business Plan 524 I Export
Management Strategy for the MNE 525 / Import Management 526 / Trade
Financing 527 / Government Loans and Loan Guarantees 529 I Factoring 530 I
Forfaiting530 I Countertrade531 I Case—ACME Rockets, Inc. 536
20 Technology and the MNE 541
Introduction 542 / Definition 542 I Technology Transfer 543 I Technology
Appropriability 543 I Technology as a Competitive Advantage 544 / Success of MNEs
xii CONTENTS
Based on Technological Advantage 544 I How to Acquire a Technology
Advantage 544 I How to Utilize a Technology Advantage 546 I A Continuous R D
Process 550 I Control of Proprietary Technology 551 / Methods for Protecting
Technology 552 I Problems of Protecting Technology 552 I Country Specific
Concerns in Technology Use and Transfer 553 / In Industrial Countries 553 I
In Less Developed Countries 555 I Case—Miracle Corporation 562
PART 4 DOING BUSINESS IN 568
21 Industrialized Countries 571
7 Introduction 572 / Definition of Industrialized Countries 572 I Main Forms of
International Business in Industrialized Countries 573 I Key Characteristics Relating
toMNEs574 / The Concept and Function of the Marketplace 574 I Cultural
Differences 575 I Government Involvement in Business 575 I Government
Concerns and Policies Related to MNEs 578 / Employment579 I The Balance of
Payments 580 I Taxation 580 I Antitrust Regulation and Competition 581 I
Other Concerns 582 I Entry and Operating Strategies for MNEs 583 / Entry
Strategies 583 I Operating Strategies 584 I Dealing with the Governments of
Industrialized Countries 585 / An Example—Competing in Japan 586 / Overview
586 I Major Local Competitors 587 I Government/Business Relations 588 I
Successful Competitive Strategies 588 I Case—Morioka Manufacturing 594
22 Less Developed Countries 599
Introduction 600 / Definitions of Less Developed Countries 600 I Main Kinds of
International Business in LDCs 602 / Key Characteristics of LDCs Relating to
MNEs 603 / Government Involvement in Business 603 I Dual Economies 606 I
Political Risk 608 I Government Policies 608 / Important Government Concerns
608 I Broad Development Policies and Their Implications for MNEs 614 I Entry
and Operating Strategies for MNEs 614 / Entry Strategies 614 I The Obsolescing
Bargain 614 I Operating Strategies 615 I Dealing with LDC Governments 616 /
Case—Advanced Chemicals in Peru 621
23 Eastern Europe and China 629
Introduction 630 / Definition of Eastern European Countries 630 I Main Forms of
International Business 631 I Key Characteristics Relating to MNEs 635 / Concept and
Function of the Marketplace 635 I Social and Cultural Differences 636 I
Government Policies and Concerns Related to MNEs 636 / Growth Policies 638 I
Entry and Operating Strategies for MNEs 638 / Entry Strategies 638 I Operating
Strategies 640 I Dealing with Political Risk 640 I Countertrade and Other Efforts to
Obtain Credit 641 I An Example—Doing Business in Czechoslovakia 642 /
Case—Volkswagen Heads East (or Skoda Heads West) 647
PART 5 A LOOK TO THE FUTURE 652
24 Industry Profiles 655
Introduction 656 / Four Industries 656 I International Aspects 657 I Oil 658 /
Sources of Production and Consumption 658 I Recent History 658 I Industry
!
CONTENTS xxiii
Structure 662 I Firms 665 I Automobiles 665 / Distribution of Activity Worldwide
665 I Recent History 666 I Industry Structure 667 I The Six Major Multinational
Automotive Firms 669 I Banking 670 / Worldwide Distribution of Activities 670 I
Recent History 671 I Industry Structure 673 I Major Banking Competitors 674 I
Telecommunications 676 / Telephone Service and Production Worldwide 676 I
Recent History 676 I Industry Structure 677 I Firms 677
25 Multinational Enterprises and the World Order: A Look to the Future ... 685
Introduction 686 / Major Managerial Considerations for International Firms 686 /
/ Technology 686 I Government/Business Relations 687 I Company/Society
1 Relations 690 I Industry Structure 690 I Company Internal Relations 691 I
Relations between Developed and Less Developed Countries 692 I Survival of the
MNE?692 / Concerns and Bargaining Strengths 692 I The New MNE—The
International Contractor 693 I Conflicts between MNEs and Governments 694 I
Competitive Conditions 696 / Changes in Technology 696 I Mergers, Acquisitions,
and Divestitures 697 I Government Owned Firms 697 I LDCs versus Industrialized
Countries 697 I Company Internal Conditions 698 I Labor/Management
Relations 698 I Personnel Relations 699 I Management/Owner Relations 699
Glossary 703
Name Index 719
Subject Index 721
|
| any_adam_object | 1 |
| author | Grosse, Robert E. Kujawa, Duane |
| author_facet | Grosse, Robert E. Kujawa, Duane |
| author_role | aut aut |
| author_sort | Grosse, Robert E. |
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| building | Verbundindex |
| bvnumber | BV005981403 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 305 QP 320 |
| ctrlnum | (OCoLC)24286713 (DE-599)BVBBV005981403 |
| dewey-full | 658/.049 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658/.049 |
| dewey-search | 658/.049 |
| dewey-sort | 3658 249 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV005981403 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:01Z |
| institution | BVB |
| isbn | 025608114X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003756047 |
| oclc_num | 24286713 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-N2 DE-945 DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-N2 DE-945 DE-11 DE-188 |
| physical | XXIII, 733 S. Ill., graph. Darst., Kt. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Irwin |
| record_format | marc |
| spelling | Grosse, Robert E. Verfasser aut International business theory and managerial applications Robert Grosse ; Duane Kujawa 2. ed. Boston, Ma. [u.a.] Irwin 1992 XXIII, 733 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Empresas Multinacionais (Administracao) larpcal Entreprises multinationales - Gestion Multinationales Unternehmen International business enterprises Management Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Management (DE-588)4037278-9 s Multinationales Unternehmen (DE-588)4075092-9 s DE-604 Kujawa, Duane Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003756047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Grosse, Robert E. Kujawa, Duane International business theory and managerial applications Empresas Multinacionais (Administracao) larpcal Entreprises multinationales - Gestion Multinationales Unternehmen International business enterprises Management Multinationales Unternehmen (DE-588)4075092-9 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4037278-9 (DE-588)4151278-9 |
| title | International business theory and managerial applications |
| title_auth | International business theory and managerial applications |
| title_exact_search | International business theory and managerial applications |
| title_full | International business theory and managerial applications Robert Grosse ; Duane Kujawa |
| title_fullStr | International business theory and managerial applications Robert Grosse ; Duane Kujawa |
| title_full_unstemmed | International business theory and managerial applications Robert Grosse ; Duane Kujawa |
| title_short | International business |
| title_sort | international business theory and managerial applications |
| title_sub | theory and managerial applications |
| topic | Empresas Multinacionais (Administracao) larpcal Entreprises multinationales - Gestion Multinationales Unternehmen International business enterprises Management Multinationales Unternehmen (DE-588)4075092-9 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Empresas Multinacionais (Administracao) Entreprises multinationales - Gestion Multinationales Unternehmen International business enterprises Management Management Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003756047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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