APA-Zitierstil (7. Ausg.)

Willsmer, R. L. (1976). The basic arts of marketing. Business Books.

Chicago-Zitierstil (17. Ausg.)

Willsmer, Ray L. The Basic Arts of Marketing. London: Business Books, 1976.

MLA-Zitierstil (9. Ausg.)

Willsmer, Ray L. The Basic Arts of Marketing. Business Books, 1976.