Retail advertising and sales promotion:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1981
|
| Edition: | 4.ed. |
| Subjects: | |
| Physical Description: | XII, 531 S.: Ill., graph.Darst. |
| ISBN: | 0137750986 |
Staff View
MARC
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| 245 | 1 | 0 | |a Retail advertising and sales promotion |c Charles M. Edwards ; Carl F. Lebowitz* |
| 250 | |a 4.ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1981 | |
| 300 | |a XII, 531 S.: Ill., graph.Darst. | ||
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Edwards, Charles M. Lebowitz, Carl F. |
| author_facet | Edwards, Charles M. Lebowitz, Carl F. |
| author_role | aut aut |
| author_sort | Edwards, Charles M. |
| author_variant | c m e cm cme c f l cf cfl |
| building | Verbundindex |
| bvnumber | BV005973145 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)7171208 (DE-599)BVBBV005973145 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4.ed. |
| format | Book |
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| id | DE-604.BV005973145 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:37:52Z |
| institution | BVB |
| isbn | 0137750986 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003749347 |
| oclc_num | 7171208 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-188 |
| owner_facet | DE-703 DE-739 DE-188 |
| physical | XII, 531 S.: Ill., graph.Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Edwards, Charles M. Verfasser aut Retail advertising and sales promotion Charles M. Edwards ; Carl F. Lebowitz* 4.ed. Englewood Cliffs, NJ Prentice-Hall 1981 XII, 531 S.: Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Retail trade Einzelhandel (DE-588)4127747-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Einzelhandel (DE-588)4127747-8 s Werbung (DE-588)4065541-6 s DE-604 Lebowitz, Carl F. Verfasser aut |
| spellingShingle | Edwards, Charles M. Lebowitz, Carl F. Retail advertising and sales promotion Advertising Retail trade Einzelhandel (DE-588)4127747-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4065541-6 |
| title | Retail advertising and sales promotion |
| title_auth | Retail advertising and sales promotion |
| title_exact_search | Retail advertising and sales promotion |
| title_full | Retail advertising and sales promotion Charles M. Edwards ; Carl F. Lebowitz* |
| title_fullStr | Retail advertising and sales promotion Charles M. Edwards ; Carl F. Lebowitz* |
| title_full_unstemmed | Retail advertising and sales promotion Charles M. Edwards ; Carl F. Lebowitz* |
| title_short | Retail advertising and sales promotion |
| title_sort | retail advertising and sales promotion |
| topic | Advertising Retail trade Einzelhandel (DE-588)4127747-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Retail trade Einzelhandel Werbung |
| work_keys_str_mv | AT edwardscharlesm retailadvertisingandsalespromotion AT lebowitzcarlf retailadvertisingandsalespromotion |