The advertising controversy: Evidence on the economic effects of advertising
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Auburn
1981
|
| Subjects: | |
| Physical Description: | XXI, 226 S.: graph.Darst. |
| ISBN: | 086569057X |
Staff View
MARC
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Record in the Search Index
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| author | Albion, Mark S. Farris, Paul W. |
| author_facet | Albion, Mark S. Farris, Paul W. |
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| building | Verbundindex |
| bvnumber | BV005972231 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)6862699 (DE-599)BVBBV005972231 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005972231 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:37:51Z |
| institution | BVB |
| isbn | 086569057X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003748603 |
| oclc_num | 6862699 |
| open_access_boolean | |
| owner | DE-12 DE-703 DE-739 DE-188 |
| owner_facet | DE-12 DE-703 DE-739 DE-188 |
| physical | XXI, 226 S.: graph.Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Auburn |
| record_format | marc |
| spelling | Albion, Mark S. Verfasser aut The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* Boston Auburn 1981 XXI, 226 S.: graph.Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias Plans médias ram Publicité - Aspect économique Publicité - Aspect économique ram Publicité - Gestion Publicité - Gestion ram Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s DE-604 Farris, Paul W. Verfasser aut |
| spellingShingle | Albion, Mark S. Farris, Paul W. The advertising controversy Evidence on the economic effects of advertising Plans médias Plans médias ram Publicité - Aspect économique Publicité - Aspect économique ram Publicité - Gestion Publicité - Gestion ram Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4189647-6 |
| title | The advertising controversy Evidence on the economic effects of advertising |
| title_auth | The advertising controversy Evidence on the economic effects of advertising |
| title_exact_search | The advertising controversy Evidence on the economic effects of advertising |
| title_full | The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* |
| title_fullStr | The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* |
| title_full_unstemmed | The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* |
| title_short | The advertising controversy |
| title_sort | the advertising controversy evidence on the economic effects of advertising |
| title_sub | Evidence on the economic effects of advertising |
| topic | Plans médias Plans médias ram Publicité - Aspect économique Publicité - Aspect économique ram Publicité - Gestion Publicité - Gestion ram Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Plans médias Publicité - Aspect économique Publicité - Gestion Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung |
| work_keys_str_mv | AT albionmarks theadvertisingcontroversyevidenceontheeconomiceffectsofadvertising AT farrispaulw theadvertisingcontroversyevidenceontheeconomiceffectsofadvertising |