The advertising controversy: Evidence on the economic effects of advertising
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Auburn
1981
|
| Schlagworte: | |
| Beschreibung: | XXI, 226 S.: graph.Darst. |
| ISBN: | 086569057X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005972231 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 921030s1981 |||| 00||| eng d | ||
| 020 | |a 086569057X |9 0-86569-057-X | ||
| 035 | |a (OCoLC)6862699 | ||
| 035 | |a (DE-599)BVBBV005972231 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-703 |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.1/11 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Albion, Mark S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The advertising controversy |b Evidence on the economic effects of advertising |c Mark S. Albion ; Paul W. Farris* |
| 264 | 1 | |a Boston |b Auburn |c 1981 | |
| 300 | |a XXI, 226 S.: graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Plans médias | |
| 650 | 7 | |a Plans médias |2 ram | |
| 650 | 4 | |a Publicité - Aspect économique | |
| 650 | 7 | |a Publicité - Aspect économique |2 ram | |
| 650 | 4 | |a Publicité - Gestion | |
| 650 | 7 | |a Publicité - Gestion |2 ram | |
| 650 | 4 | |a Publicité à controverse | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising |x Economic aspects | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Farris, Paul W. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003748603 | ||
| 980 | 4 | |a (DE-12)AK320175 | |
| 980 | 4 | |a (DE-12)AK06600633 | |
Datensatz im Suchindex
| _version_ | 1804120171350065152 |
|---|---|
| any_adam_object | |
| author | Albion, Mark S. Farris, Paul W. |
| author_facet | Albion, Mark S. Farris, Paul W. |
| author_role | aut aut |
| author_sort | Albion, Mark S. |
| author_variant | m s a ms msa p w f pw pwf |
| building | Verbundindex |
| bvnumber | BV005972231 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)6862699 (DE-599)BVBBV005972231 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01547nam a2200481 c 4500</leader><controlfield tag="001">BV005972231</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1981 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">086569057X</subfield><subfield code="9">0-86569-057-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)6862699</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005972231</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/11</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Albion, Mark S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The advertising controversy</subfield><subfield code="b">Evidence on the economic effects of advertising</subfield><subfield code="c">Mark S. Albion ; Paul W. Farris*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston</subfield><subfield code="b">Auburn</subfield><subfield code="c">1981</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 226 S.: graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plans médias</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Plans médias</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Aspect économique</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité - Aspect économique</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité - Gestion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité à controverse</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Farris, Paul W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003748603</subfield></datafield><datafield tag="980" ind1="4" ind2=" "><subfield code="a">(DE-12)AK320175</subfield></datafield><datafield tag="980" ind1="4" ind2=" "><subfield code="a">(DE-12)AK06600633</subfield></datafield></record></collection> |
| id | DE-604.BV005972231 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:37:51Z |
| institution | BVB |
| isbn | 086569057X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003748603 |
| oclc_num | 6862699 |
| open_access_boolean | |
| owner | DE-12 DE-703 DE-739 DE-188 |
| owner_facet | DE-12 DE-703 DE-739 DE-188 |
| physical | XXI, 226 S.: graph.Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Auburn |
| record_format | marc |
| spelling | Albion, Mark S. Verfasser aut The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* Boston Auburn 1981 XXI, 226 S.: graph.Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias Plans médias ram Publicité - Aspect économique Publicité - Aspect économique ram Publicité - Gestion Publicité - Gestion ram Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s DE-604 Farris, Paul W. Verfasser aut |
| spellingShingle | Albion, Mark S. Farris, Paul W. The advertising controversy Evidence on the economic effects of advertising Plans médias Plans médias ram Publicité - Aspect économique Publicité - Aspect économique ram Publicité - Gestion Publicité - Gestion ram Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4189647-6 |
| title | The advertising controversy Evidence on the economic effects of advertising |
| title_auth | The advertising controversy Evidence on the economic effects of advertising |
| title_exact_search | The advertising controversy Evidence on the economic effects of advertising |
| title_full | The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* |
| title_fullStr | The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* |
| title_full_unstemmed | The advertising controversy Evidence on the economic effects of advertising Mark S. Albion ; Paul W. Farris* |
| title_short | The advertising controversy |
| title_sort | the advertising controversy evidence on the economic effects of advertising |
| title_sub | Evidence on the economic effects of advertising |
| topic | Plans médias Plans médias ram Publicité - Aspect économique Publicité - Aspect économique ram Publicité - Gestion Publicité - Gestion ram Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Plans médias Publicité - Aspect économique Publicité - Gestion Publicité à controverse Advertising media planning Advertising Economic aspects Advertising Management Werbewirkung |
| work_keys_str_mv | AT albionmarks theadvertisingcontroversyevidenceontheeconomiceffectsofadvertising AT farrispaulw theadvertisingcontroversyevidenceontheeconomiceffectsofadvertising |