APA (7th ed.) Citation

Wills, G. (1979). Lateral marketing thought(s). MCB Publ.

Chicago Style (17th ed.) Citation

Wills, Gordon. Lateral Marketing Thought(s). Bradford: MCB Publ, 1979.

MLA (9th ed.) Citation

Wills, Gordon. Lateral Marketing Thought(s). MCB Publ, 1979.

Warning: These citations may not always be 100% accurate.