APA (7th ed.) Citation

Lipson, H. A., & Darling, J. R. (1980). Marketing fundamentals: Text and cases (Reprint.). Krieger.

Chicago Style (17th ed.) Citation

Lipson, Harry A., and John R. Darling. Marketing Fundamentals: Text and Cases. Reprint. Huntington, N.Y: Krieger, 1980.

MLA (9th ed.) Citation

Lipson, Harry A., and John R. Darling. Marketing Fundamentals: Text and Cases. Reprint. Krieger, 1980.