APA (7th ed.) Citation

(1980). Readings in managing: The marketing research function. American Marketing Ass.

Chicago Style (17th ed.) Citation

Readings in Managing: The Marketing Research Function. Chicago, Ill: American Marketing Ass, 1980.

MLA (9th ed.) Citation

Readings in Managing: The Marketing Research Function. American Marketing Ass, 1980.

Warning: These citations may not always be 100% accurate.