APA (7th ed.) Citation

Peterson, R. A. (1977). Trends in consumer behavior research. American Marketing Ass.

Chicago Style (17th ed.) Citation

Peterson, Robert A. Trends in Consumer Behavior Research. Chicago, Ill: American Marketing Ass, 1977.

MLA (9th ed.) Citation

Peterson, Robert A. Trends in Consumer Behavior Research. American Marketing Ass, 1977.

Warning: These citations may not always be 100% accurate.