Marketing: principles and practices
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reston, Va.
Reston Publ. Co.
1978
|
| Subjects: | |
| Physical Description: | XII, 416 S.: Ill., graph. Darst. |
| ISBN: | 0879094559 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005934497 | ||
| 003 | DE-604 | ||
| 005 | 20151117 | ||
| 007 | t | ||
| 008 | 921030s1978 |||| 00||| eng d | ||
| 020 | |a 0879094559 |9 0-87909-455-9 | ||
| 035 | |a (OCoLC)3669552 | ||
| 035 | |a (DE-599)BVBBV005934497 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-945 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Mellott, Douglas W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b principles and practices |c Douglas W. Mellott |
| 264 | 1 | |a Reston, Va. |b Reston Publ. Co. |c 1978 | |
| 300 | |a XII, 416 S.: Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003717545 | ||
Record in the Search Index
| _version_ | 1804120126660804608 |
|---|---|
| any_adam_object | |
| author | Mellott, Douglas W. |
| author_facet | Mellott, Douglas W. |
| author_role | aut |
| author_sort | Mellott, Douglas W. |
| author_variant | d w m dw dwm |
| building | Verbundindex |
| bvnumber | BV005934497 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)3669552 (DE-599)BVBBV005934497 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00995nam a2200337 c 4500</leader><controlfield tag="001">BV005934497</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151117 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1978 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0879094559</subfield><subfield code="9">0-87909-455-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)3669552</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005934497</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mellott, Douglas W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">principles and practices</subfield><subfield code="c">Douglas W. Mellott</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Reston, Va.</subfield><subfield code="b">Reston Publ. Co.</subfield><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 416 S.: Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003717545</subfield></datafield></record></collection> |
| id | DE-604.BV005934497 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:37:08Z |
| institution | BVB |
| isbn | 0879094559 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003717545 |
| oclc_num | 3669552 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-83 DE-188 |
| owner_facet | DE-703 DE-945 DE-83 DE-188 |
| physical | XII, 416 S.: Ill., graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Reston Publ. Co. |
| record_format | marc |
| spelling | Mellott, Douglas W. Verfasser aut Marketing principles and practices Douglas W. Mellott Reston, Va. Reston Publ. Co. 1978 XII, 416 S.: Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Mellott, Douglas W. Marketing principles and practices Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing principles and practices |
| title_auth | Marketing principles and practices |
| title_exact_search | Marketing principles and practices |
| title_full | Marketing principles and practices Douglas W. Mellott |
| title_fullStr | Marketing principles and practices Douglas W. Mellott |
| title_full_unstemmed | Marketing principles and practices Douglas W. Mellott |
| title_short | Marketing |
| title_sort | marketing principles and practices |
| title_sub | principles and practices |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mellottdouglasw marketingprinciplesandpractices |