Direct marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Macmillan
1992
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 514 S. Ill., graph. Darst. |
| ISBN: | 0023624256 |
Internformat
MARC
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| 020 | |a 0023624256 |9 0-02-362425-6 | ||
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| 035 | |a (DE-599)BVBBV005896146 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 050 | 0 | |a HF5415.126 | |
| 082 | 0 | |a 658.8/4 |2 20 | |
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| 100 | 1 | |a Katzenstein, Herbert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Direct marketing |c Herbert Katzenstein ; William S. Sachs |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York u.a. |b Macmillan |c 1992 | |
| 300 | |a XIII, 514 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing direct |2 ram | |
| 650 | 4 | |a Direct marketing | |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Sachs, William S. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804120085557673984 |
|---|---|
| any_adam_object | |
| author | Katzenstein, Herbert Sachs, William S. |
| author_facet | Katzenstein, Herbert Sachs, William S. |
| author_role | aut aut |
| author_sort | Katzenstein, Herbert |
| author_variant | h k hk w s s ws wss |
| building | Verbundindex |
| bvnumber | BV005896146 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)24174173 (DE-599)BVBBV005896146 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV005896146 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:29Z |
| institution | BVB |
| isbn | 0023624256 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003691607 |
| oclc_num | 24174173 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XIII, 514 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Katzenstein, Herbert Verfasser aut Direct marketing Herbert Katzenstein ; William S. Sachs 2. ed. New York u.a. Macmillan 1992 XIII, 514 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing direct ram Direct marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Direktmarketing (DE-588)4012421-6 s DE-604 Sachs, William S. Verfasser aut |
| spellingShingle | Katzenstein, Herbert Sachs, William S. Direct marketing Marketing direct ram Direct marketing Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4151278-9 |
| title | Direct marketing |
| title_auth | Direct marketing |
| title_exact_search | Direct marketing |
| title_full | Direct marketing Herbert Katzenstein ; William S. Sachs |
| title_fullStr | Direct marketing Herbert Katzenstein ; William S. Sachs |
| title_full_unstemmed | Direct marketing Herbert Katzenstein ; William S. Sachs |
| title_short | Direct marketing |
| title_sort | direct marketing |
| topic | Marketing direct ram Direct marketing Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Marketing direct Direct marketing Direktmarketing Einführung |
| work_keys_str_mv | AT katzensteinherbert directmarketing AT sachswilliams directmarketing |