Total global strategy: managing for worldwide competitive advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 318 S. |
| ISBN: | 0133576582 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005881570 | ||
| 003 | DE-604 | ||
| 005 | 20151026 | ||
| 007 | t | ||
| 008 | 921203s1992 |||| 00||| eng d | ||
| 020 | |a 0133576582 |9 0-13-357658-2 | ||
| 035 | |a (OCoLC)318197758 | ||
| 035 | |a (DE-599)BVBBV005881570 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-19 |a DE-N2 |a DE-945 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HD62.4 | |
| 082 | 0 | |a 658.4012 |b Y36 | |
| 084 | |a QP 305 |0 (DE-625)141851: |2 rvk | ||
| 100 | 1 | |a Yip, George S. |e Verfasser |0 (DE-588)171139968 |4 aut | |
| 245 | 1 | 0 | |a Total global strategy |b managing for worldwide competitive advantage |c George S. Yip |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a XVIII, 318 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Empresas internacionales - Administración | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationalisierung |0 (DE-588)4162106-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationale Wettbewerbsfähigkeit |0 (DE-588)4027386-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Internationalisierung |0 (DE-588)4162106-2 |D s |
| 689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | 2 | |a Internationale Wettbewerbsfähigkeit |0 (DE-588)4027386-6 |D s |
| 689 | 1 | |5 DE-188 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003683022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003683022 | ||
Datensatz im Suchindex
| _version_ | 1804120072255438849 |
|---|---|
| adam_text | CONTENTS
Preface v
CHAPTER 1. UNDERSTANDING GLOBAL STRATEGY 1
Keys to a Successful Total Global Strategy 4
Some Definitions and Distinctions 10
Industry Globalization Drivers 11
Global Strategy Levers 15
Benefits of Global Strategy 19
Drawbacks of Global Strategy 23
Finding the Balance 24
More than One Strategy Is Viable 25
Challenges of Implementation 27
Guide to the Chapters 28
CHAPTER 2. DIAGNOSING INDUSTRY GLOBALIZATION
POTENTIAL 31
Market Globalization Drivers 33
Cost Globalization Drivers 45
Government Globalization Drivers 51
Competitive Globalization Drivers 58
The Case of Europe 1992 62
Guidelines for Diagnosing Industry Globalization
Potential 65
CHAPTER 3. BUILDING GLOBAL MARKET
PARTICIPATION 67
Types of Global Market Participation 69
Globally Unimportant Countries 74
Benefits of Global Market Participation 75
Drawbacks of Global Market Participation 76
The Special Case of Joint Ventures 78
xii COWENTS
Differing Strategic Roles for Each Country 79
Industries That Need Multi Market Participation 83
Guidelines for Building Global Market Participation 84
CHAPTER 4. DESIGNING GLOBAL PRODUCTS AND
SERVICES 85
Benefits of Global Products and Services 88
Drawbacks of Global Product and Services 93
When to Use Global Products and Services 93
Developing Global Products and Services 99
Guidelines for Designing Global Products and
Services 102
CHAPTERS. LOCATING GLOBAL ACTIVITIES 103
Role of National Factors 106
Role of Exchange Rates 109
Strategic Advantage versus Comparative Advantage 112
Benefits of Global Location of Activities 115
Drawbacks of Global Location of Activities 120
Locating Individual Activities 121
Guidelines for Locating Global Activities 133
CHAPTER 6. CREATING GLOBAL MARKETING 135
Benefits of Global Marketing 138
Drawbacks of Global Marketing 141
When to Use Global Marketing 142
How to Use Global Marketing 144
Where to Use Global Marketing 158
A Global Marketing Success Story 159
Conducting Global Market Research 161
Collecting Global Marketing Information 162
Organizing for Global Marketing 163
Guidelines for Creating Global Marketing 165
CONTENTS xiii
CHAPTER 7. MAKING GLOBAL COMPETITIVE MOVES 167
Key Features of Global Competitive Moves 169
Benefits and Drawbacks 177
Guidelines for Making Global Competitive Moves 178
CHAPTER 8. BUILDING THE GLOBAL ORGANIZATION 179
Organization Structure 185
Management Processes 193
People 203
Culture 207
Minimizing the Drawbacks of Global Organization 209
Combining Strategic and Organizational Analysis 210
Guidelines for Building the Global Organization 218
CHAPTER 9. MEASURING INDUSTRY DRIVERS AND
STRATEGY LEVERS 219
Measuring Industry Globalization Drivers 220
Measuring Global Strategy Levers 231
Measuring Global Organization 238
CHAPTER 10. CONDUCTING A GLOBAL STRATEGY
ANALYSIS 241
Worksteps 241
A. Assembling the Global Team 242
B. Defining the Business 244
C. Identifying Key Markets 245
D. Identifying Key Competitors 248
E. Checking the Core Strategy 248
F. Checking Country Selection 250
G. Diagnosing Industry Globalization Potential 254
H. Evaluating Current and Potential Use of Global Strategy
Levers 255
I. Evaluating Organization Capability 260
J. Developing Global Programs 263
xiv CONTENTS
Further Steps 265
Some Guiding Ideas for Implementing a Total Global
Strategy 266
APPENDIX. WORKSHEETS FOR EVALUATING CORE
STRATEGY 267
Bibliography 275
Notes 289
Index 313
LIST OF EXHIBITS
1 1 Total Global Strategy 5
1 2 A Framework for Global Strategy 8
1 3 The Globalization Triangle 9
1 4 Industry Globalization Potential 12
1 5 How Global Strategy Levers Achieve Globalization
Benefits 20
1 6 Management and Organization Factors Affecting Global
Strategy 29
2 1 Strength of Market Globalization Drivers for Selected
Industries 34
2 2 Types of Customers 39
2 3 Strength of Cost Globalization Drivers for Selected
Industries 46
2 4 Strength of Government Globalization Drivers for
Selected Industries 53
2 5 Strength of Competitive Globalization Drivers for
Selected Industries 59
3 1 Business Growth/Competitive Strength Matrix 81
3 2 Country Strategic Importance/Competitive Strength
Matrix 82
4 1 Options in Global Product Line Strategy 89
5 1 The Extreme Global Value Chain 105
5 2 Strategic and Comparative Bases of Advantage 113
6 1 Example of Variation in Content and Coverage of Global
Marketing 136
6 2 Net Benefits versus Degree of Uniformity 137
6 3 Gains and Losses of Global Marketing Programs 140
7 1 Situation Analysis for Country Competitor
Combinations 175
7 2 Strategies for Country Competitor Combinations 176
8 1 Elements of Global Organization 182
xvi UST OF EXHIBITS
8 2 Desired Organization Features for Types of Geographic
Strategy 183
8 3 Different Corporate Approaches to Worldwide
Strategy 190
8 4 Levels of Cross country Coordination 197
10 1 Steps in Global Strategy Analysis 243
10 2 Data Matrices for Analyzing Competitors 249
10 3 Calculation of Potential Savings from Product
Standardization 256
10 4 Production Location Matrix 258
10 5 Summary of Global Marketing Strategy 259
10 6 Map of a Competitor s Moves 261
10 7 Summary of Competitors Use of Global Strategy 262
A l Specification of Core Business Strategy 267
A 2 Chart for Comparing Core Strategies 273
|
| any_adam_object | 1 |
| author | Yip, George S. |
| author_GND | (DE-588)171139968 |
| author_facet | Yip, George S. |
| author_role | aut |
| author_sort | Yip, George S. |
| author_variant | g s y gs gsy |
| building | Verbundindex |
| bvnumber | BV005881570 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
| callnumber-sort | HD 262.4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)318197758 (DE-599)BVBBV005881570 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02026nam a2200481 c 4500</leader><controlfield tag="001">BV005881570</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151026 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921203s1992 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0133576582</subfield><subfield code="9">0-13-357658-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)318197758</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005881570</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD62.4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4012</subfield><subfield code="b">Y36</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 305</subfield><subfield code="0">(DE-625)141851:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Yip, George S.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171139968</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Total global strategy</subfield><subfield code="b">managing for worldwide competitive advantage</subfield><subfield code="c">George S. Yip</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 318 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Empresas internacionales - Administración</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationale Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4027386-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Internationale Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4027386-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003683022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003683022</subfield></datafield></record></collection> |
| id | DE-604.BV005881570 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:36:15Z |
| institution | BVB |
| isbn | 0133576582 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003683022 |
| oclc_num | 318197758 |
| open_access_boolean | |
| owner | DE-384 DE-19 DE-BY-UBM DE-N2 DE-945 DE-11 DE-188 |
| owner_facet | DE-384 DE-19 DE-BY-UBM DE-N2 DE-945 DE-11 DE-188 |
| physical | XVIII, 318 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Yip, George S. Verfasser (DE-588)171139968 aut Total global strategy managing for worldwide competitive advantage George S. Yip Englewood Cliffs, NJ Prentice Hall 1992 XVIII, 318 S. txt rdacontent n rdamedia nc rdacarrier Empresas internacionales - Administración Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Internationalisierung (DE-588)4162106-2 s Strategisches Management (DE-588)4124261-0 s DE-188 Multinationales Unternehmen (DE-588)4075092-9 s Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003683022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yip, George S. Total global strategy managing for worldwide competitive advantage Empresas internacionales - Administración Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Internationalisierung (DE-588)4162106-2 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4061963-1 (DE-588)4162106-2 (DE-588)4027386-6 (DE-588)4075092-9 |
| title | Total global strategy managing for worldwide competitive advantage |
| title_auth | Total global strategy managing for worldwide competitive advantage |
| title_exact_search | Total global strategy managing for worldwide competitive advantage |
| title_full | Total global strategy managing for worldwide competitive advantage George S. Yip |
| title_fullStr | Total global strategy managing for worldwide competitive advantage George S. Yip |
| title_full_unstemmed | Total global strategy managing for worldwide competitive advantage George S. Yip |
| title_short | Total global strategy |
| title_sort | total global strategy managing for worldwide competitive advantage |
| title_sub | managing for worldwide competitive advantage |
| topic | Empresas internacionales - Administración Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Internationalisierung (DE-588)4162106-2 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Empresas internacionales - Administración Strategic planning Strategisches Management Unternehmen Internationalisierung Internationale Wettbewerbsfähigkeit Multinationales Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003683022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT yipgeorges totalglobalstrategymanagingforworldwidecompetitiveadvantage |